Is COVID-19 the End of Travel Blogging?
Image credit – @imjustagirl16 This time last week I had a very lively Zoom call with a travel client. I won’t reveal their identity, but I will say the obvious – times are hard. Thankfully, they’re a positive bunch...
Read moreBaby, Baby – Do Children Make You a Better Marketer?
Confession time. I’m on the phone to a client. They tell me #lockdownlife is a nightmare with children. I react like this. How to respond? There’s the empathetic approach, of course. “Gosh, that must be so difficult for you....
Read moreBe a Clown: Why Humour Will Help Your Marketing
Let’s begin with a story. I hope you’ve got a sense of humour. Here I am in 2017 sporting a rather mucky outfit, featuring one very granny-esque sports bra. I didn’t expect anyone to see it that day. Why...
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