Forget Greenwash Hogwash: Why Sustainable Copywriting Matters
Choosing a niche is a hotly debated topic for humble copywriter folk. Some argue that they relish the variety their non-specialisms bring; others love to niche as a means of becoming more competitive. So, where does sustainable copywriting fit...
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Are Podcasts a Viable Form of Marketing?
In a shocking twist, I discovered this week that podcasts suffered a dramatic listener decline during lockdown. But we’re doing nothing all day. That can’t be right, can it? Figures vary, but Podnews.net tells us that, as the pandemic...
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How to Make the Most of the ProCopywriters Conference
You may have noticed that the ProCopywriters Conference is taking a slightly different approach for 2020. Last year’s attendees may recall running around London’s Barbican Centre with lanyards swinging. This year, we’re taking in the wisdom of the industry’s...
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PSA: You Don’t Need to Be an Extrovert to Succeed
Am I in the wrong job? Apparently, in a sea of introverts, I’m one of the only extroverts. Based on evidence from two social media polls, it appears that half of all copywriters are the shy and retiring type:...
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