Why a Second Language Will Make You a Better Writer
Those of you who’ve taken a cursory glance over my LinkedIn profile may have noticed I hold a Spanish Language and Linguistics degree. Truth be told, it’s not something I shout about too loudly, and usually only comes up...
Read moreForget Greenwash Hogwash: Why Sustainable Copywriting Matters
Choosing a niche is a hotly debated topic for humble copywriter folk. Some argue that they relish the variety their non-specialisms bring; others love to niche as a means of becoming more competitive. So, where does sustainable copywriting fit...
Read moreAre Podcasts a Viable Form of Marketing?
In a shocking twist, I discovered this week that podcasts suffered a dramatic listener decline during lockdown. But we’re doing nothing all day. That can’t be right, can it? Figures vary, but Podnews.net tells us that, as the pandemic...
Read moreHow to Make the Most of the ProCopywriters Conference
You may have noticed that the ProCopywriters Conference is taking a slightly different approach for 2020. Last year’s attendees may recall running around London’s Barbican Centre with lanyards swinging. This year, we’re taking in the wisdom of the industry’s...
Read morePSA: You Don’t Need to Be an Extrovert to Succeed
Am I in the wrong job? Apparently, in a sea of introverts, I’m one of the only extroverts. Based on evidence from two social media polls, it appears that half of all copywriters are the shy and retiring type:...
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