The Takeaways from One Year of #Write52
There we have it – somehow, in what has been the longest and shortest year of our lives, 2020 is over. We’ve all learnt a lot this year and have embarked on our own projects. Here’s hoping you can...
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Writing for SEO or Writing for Humans? The Constant Battle
Somewhere out there, hordes of SEO specialists are screaming at me: writing for Google and writing for humans are not mutually exclusive. If your content is good enough, they will say, then it should serve the purpose of keeping...
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2020: The Year That Personal Boundaries Forgot
The other night, an exchange with my co-director got me thinking about boundaries. Despite the fact that we’ve spent most of 2020 behind screens, it feels like we’re more up-close-and-personal than ever. I was absent-mindedly responding to a personal...
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Why Are We Still Pushing the Six-Figure Ideal?
A week ago, I was followed on Twitter by a chap promising to help me become a “six-figure copywriter in six months”. His pinned tweet told me he’d just won a $65 an hour job. £50 an hour. Let’s...
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