The Takeaways from One Year of #Write52
There we have it – somehow, in what has been the longest and shortest year of our lives, 2020 is over. We’ve all learnt a lot this year and have embarked on our own projects. Here’s hoping you can...
Read moreWriting for SEO or Writing for Humans? The Constant Battle
Somewhere out there, hordes of SEO specialists are screaming at me: writing for Google and writing for humans are not mutually exclusive. If your content is good enough, they will say, then it should serve the purpose of keeping...
Read more2020: The Year That Personal Boundaries Forgot
The other night, an exchange with my co-director got me thinking about boundaries. Despite the fact that we’ve spent most of 2020 behind screens, it feels like we’re more up-close-and-personal than ever. I was absent-mindedly responding to a personal...
Read moreWhy Are We Still Pushing the Six-Figure Ideal?
A week ago, I was followed on Twitter by a chap promising to help me become a “six-figure copywriter in six months”. His pinned tweet told me he’d just won a $65 an hour job. £50 an hour. Let’s...
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