Lessons in Marketing – and Humility – From Failed Party Planning
Remember that Netflix documentary, Fyre, where everybody was invited to an exclusive party promoted by the world’s best-known influencers? Scale that down by about a million, and you might remember a little ‘party’ I feebly tried to promote in...
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Are You Really That Honest on Social Media?
Big smile. Stomach in. Chest out. For all those ‘candid shots’, there’s at least one cynical social media scroller rolling her eyes. She knows that picture-perfect moment took hours to ‘perfect’. Have you ever heard the phrase, “Facebook is...
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Principled, Paid and Partisan: The 2021 Reuters Digital News Report
It’s been a tricky time for journalism in the last year…or since 2016…or since the world went online, really. And yet, the trade soldiers on. Now in its 10th year, the Reuters Digital News Report is back with a...
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Should We Let Our Emotions Guide Us in Business?
Emotion. Agitation or disturbance of mind; vehement or excited mental state. (Ten points if you get the film. If not, read through to the end for the big reveal*.) It’s safe to say that emotions have been running high...
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Levelling Up: The Geek’s Guide to Growing Your Freelance Business
While many of you were merrily wishing the rain away this May Day, Craig and I were holding an AGM: awesome…growing…methods. Or something. We can’t strictly call it an AGM because we had one in September. If sitting down...
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Is Swearing the Secret to Better Marketing?
*Disclaimer: this article contains swearing in abundance. Please look away now if you’re easily offended. You’ve probably noticed that there’s a little more swearing on LinkedIn lately. Perhaps we’ve all let our guard down during the pandemic. Maybe we’re...
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Lessons in Public Speaking, Courtesy of My Nan
LinkedIn was a quiet place in March. The dulcet tones of Katie Lingo and the Friday posts to which you could set your watch were nowhere to be seen. In the streets, the children screamed. The lovers cried and...
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The COVID Age Is No Place For Viral Campaigns
Lessons from Twitter, Burger King and Ultravox A sleepy Sunday viewing of Britain’s Favourite 80s Songs left an indelible message in my head. While discussing the new wave discography of 1981, radio DJ Paul Gambaccini made a passing comment:...
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Should We Give Advice for Free?
Advice is a form of nostalgia. Dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts and recycling it for more than it’s worth. Great. She’s gone all Sunscreen...
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Six Uncomfortable Truths About Copywriting
“Accept certain inalienable truths. Prices will rise; politicians will philander. You too will get old.” There are some truths in life we cannot escape, and not just those we hear in weird 90s essay-cum-Baz-Luhrmann-hits. Like death, taxes and household...
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