Baby, Baby – Do Children Make You a Better Marketer?
Confession time. I’m on the phone to a client. They tell me #lockdownlife is a nightmare with children. I react like this. How to respond? There’s the empathetic approach, of course. “Gosh, that must be so difficult for you....
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Be a Clown: Why Humour Will Help Your Marketing
Let’s begin with a story. I hope you’ve got a sense of humour. Here I am in 2017 sporting a rather mucky outfit, featuring one very granny-esque sports bra. I didn’t expect anyone to see it that day. Why...
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What Has Lockdown Taught Us About Marketing?
These are unprecedented times. Now, more than ever…this too shall pass. Sick of hearing marketing speak? You’re not alone. While the ongoing COVID-19 crisis has taught us what we can do, i.e.: Live without going outside Make banana bread...
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Creativity. The One Good Thing to Come from Corona.
They say necessity is the mother of invention. It seems, with our necessity to socialise, we’ve birthed a new wave of creativity in the digital age. Of course, the ever-changing situation feels bleak and precarious. Nobody knows how long...
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The Digital City Expo 2020: Best Bits
In what will probably be my last social gathering for a while, I was thrilled to attend the Digital City Expo last week. Taking place at Manchester Central, the event played host to agencies, brands and telecoms companies, many...
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Empathy Marketing: Tactical Move or Big Risk?
A few things have inspired today’s post on empathy marketing. For one, it’s very loosely connected to International Women’s Day because it talks about mothers. (I didn’t want to do another ‘women who inspire me’ post – I did...
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The More You Learn, the More You Earn?
“The more you learn, the more you earn,” says Warren Buffett. Or Frank Clark, if we’re to believe Goodreads. Either way – this week’s post is inspired by a little background project I’ve been doing. I’m not sure how...
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Not Another Marathon…
“I am NEVER doing that again!” she cried as she limped her way over to the non-alcoholic beer tent. Four hours and 57 minutes of activity later, she’d finished her first and only marathon. That didn’t last long. The...
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A Beginner’s Guide to Writing Award Entries
Move over, Oscars. Award season is in full swing, and industry professionals far and wide are eagerly anticipating big wins. Something that’s come as a bit of a surprise to me is my apparent talent for writing award entries....
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#HashtagWinning: The Secrets of LinkedIn Content Data
#HashtagWinning: The Secrets of LinkedIn Content Data Ever feel like you’re shouting and nobody’s listening? We don’t need a mountain of data to understand the ‘corona effect’ on our marketing. As a self-confessed LinkedIn junkie, I get a kick...
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