The Digital City Expo 2020: Best Bits
In what will probably be my last social gathering for a while, I was thrilled to attend the Digital City Expo last week. Taking place at Manchester Central, the event played host to agencies, brands and telecoms companies, many...
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Empathy Marketing: Tactical Move or Big Risk?
A few things have inspired today’s post on empathy marketing. For one, it’s very loosely connected to International Women’s Day because it talks about mothers. (I didn’t want to do another ‘women who inspire me’ post – I did...
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The More You Learn, the More You Earn?
“The more you learn, the more you earn,” says Warren Buffett. Or Frank Clark, if we’re to believe Goodreads. Either way – this week’s post is inspired by a little background project I’ve been doing. I’m not sure how...
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Not Another Marathon…
“I am NEVER doing that again!” she cried as she limped her way over to the non-alcoholic beer tent. Four hours and 57 minutes of activity later, she’d finished her first and only marathon. That didn’t last long. The...
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A Beginner’s Guide to Writing Award Entries
Move over, Oscars. Award season is in full swing, and industry professionals far and wide are eagerly anticipating big wins. Something that’s come as a bit of a surprise to me is my apparent talent for writing award entries....
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Top PR Moments of 2019
I have to be honest. Personal PR is something I’ve let fall by the wayside since I launched four years ago. A good SEO strategy would not be complete without considering PR. Firstly, we have the technical value of...
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I’ve Been Invited Onto The Apprentice.
WHY do I do these things. Sorry for the clickbait title – I’ve been invited to audition for The Apprentice. Tomato, tomato. You might think I’m as fame-hungry as Katie Price when I tell you this isn’t the first...
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Lessons Learned in 2019
A new decade. The year of Brexit. The roaring 20s. It sounds pretty overwhelming but, akin to the daunting transition into my 30s, it is just another year. In spite of personal challenges, 2019 was my most successful year...
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2019’s Top 10 Content Hits
With 2020 well and truly underway, I’m feeling reflective. A new decade looms…no longer do I qualify for ’30 under 30′ lists or railcards, but I’m trying to see the positive. It’s been a fantastic decade for making headway...
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The UK’s Best Content Marketing Events for 2020
If there’s one lesson I learned in 2019, it’s that getting outdoors works. As a freelancer who openly types from the comfort of her own bed, it’s easy to feel isolated. This year, I’ve taken a look at the...
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