How Dumb Were You at 22?
I don’t know about you, but I’m feeling 22… That’s a lie. I’m painfully aware of the fact I’m soon to be turning 32. On the plus side, I’m old enough to realise that 32 is no age at...
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Face Value: Has the Pandemic Eased Our Loathing of Selfies?
Thumb through a nineties photo album and marvel at all the wonderful sights you’ve seen in your life. The Eiffel Tower. The Statue of Liberty. The Pyramids. Scroll through a noughties Instagram feed and you’ll likely see those monuments...
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Nailing Your Presentation Skills…as Told by BrightonSEO
If I had a pound for every presentation I’d watched at BrightonSEO this year…well, dear reader, I’d have 18 whole pounds. No fewer than 360 minutes did I spend scribbling on the topic of just about anything, including: Hiring...
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Lessons in Marketing – and Humility – From Failed Party Planning
Remember that Netflix documentary, Fyre, where everybody was invited to an exclusive party promoted by the world’s best-known influencers? Scale that down by about a million, and you might remember a little ‘party’ I feebly tried to promote in...
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Are You Really That Honest on Social Media?
Big smile. Stomach in. Chest out. For all those ‘candid shots’, there’s at least one cynical social media scroller rolling her eyes. She knows that picture-perfect moment took hours to ‘perfect’. Have you ever heard the phrase, “Facebook is...
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Principled, Paid and Partisan: The 2021 Reuters Digital News Report
It’s been a tricky time for journalism in the last year…or since 2016…or since the world went online, really. And yet, the trade soldiers on. Now in its 10th year, the Reuters Digital News Report is back with a...
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Should We Let Our Emotions Guide Us in Business?
Emotion. Agitation or disturbance of mind; vehement or excited mental state. (Ten points if you get the film. If not, read through to the end for the big reveal*.) It’s safe to say that emotions have been running high...
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Levelling Up: The Geek’s Guide to Growing Your Freelance Business
While many of you were merrily wishing the rain away this May Day, Craig and I were holding an AGM: awesome…growing…methods. Or something. We can’t strictly call it an AGM because we had one in September. If sitting down...
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Is Swearing the Secret to Better Marketing?
*Disclaimer: this article contains swearing in abundance. Please look away now if you’re easily offended. You’ve probably noticed that there’s a little more swearing on LinkedIn lately. Perhaps we’ve all let our guard down during the pandemic. Maybe we’re...
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Lessons in Public Speaking, Courtesy of My Nan
LinkedIn was a quiet place in March. The dulcet tones of Katie Lingo and the Friday posts to which you could set your watch were nowhere to be seen. In the streets, the children screamed. The lovers cried and...
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