PSA: You Don’t Need to Be an Extrovert to Succeed
Am I in the wrong job? Apparently, in a sea of introverts, I’m one of the only extroverts. Based on evidence from two social media polls, it appears that half of all copywriters are the shy and retiring type:...
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Making the Cut: How to Trim Long-Form Content
Everywhere you look there’s yet another SEO guide telling you that long-form content is king. It feels a little contradictory in the age of skim-reading, and yet, it’s backed up by science: The average content length of the first...
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Four Years in Freelance Writing: Every Lesson Learned
Lesson one. Tell everyone you’re pregnant and the internet loses its collective shit. But seriously. If you follow me on LinkedIn, you’ll likely have been bugged by those annoying ‘celebrating four years at Katie Lingo’ notifications. Sorry about that....
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The Case for Camels: What Is Accessibility in Copy?
It was a cheeky homemade video that inspired this week’s #Write52 post on accessibility – among other things. While some laughed at my feeble Love Actually reconstruction, another remarked: “All I could read was ‘big kiss’! Sorry Katie!” In...
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Are Your Freelancers Part of the Team?
Today started with a surprise in my inbox. It was 9am and I’d just been sent my ‘team’ headshot by one of my agency clients. There she was, staring back at me with gleaming white teeth, flawless skin and...
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Is Your Content Really Worth It?
I’ll let you in on a little secret. I do not like the word ‘content’. Shocking, I know, considering it’s my livelihood, and I use it pretty often. Why the beef? The term ‘content’ is simply too catch-all: it...
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The ProCopywriters Report 2020: What Have We Learned?
If you’re a regular on the Katie Lingo blog, you’ll know I love a good report. Evidently, it seems that you do too. The 2020 ProCopywriters Report has had the biggest number of respondents ever at 640 – up...
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This Is Why You Suck At Writing*
*and why you really, really don’t. If I had a penny for every time a client told me they had no confidence in their writing… Well, I’d have a lot. Don’t ask me to do maths. I’m a writer....
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Move Over, Content – Is User Experience Now King?
“A great user experience enables us to get more done. In contrast, a bad experience could stand in the way of finding valuable information on a page.” These wise words from Google signal a forthcoming algorithm shift, with user...
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Is Business Coaching Right for You?
Business coaching. Like it or loathe it, the industry is growing, and was valued at $15 billion globally in 2019. The definition of “business coach” is a bone of contention. Some prefer to focus solely on advancing the goals...
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