Is Swearing the Secret to Better Marketing?
*Disclaimer: this article contains swearing in abundance. Please look away now if you’re easily offended. You’ve probably noticed that there’s a little more swearing on LinkedIn lately. Perhaps we’ve all let our guard down during the pandemic. Maybe we’re...
Read moreShould We Give Advice for Free?
Advice is a form of nostalgia. Dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts and recycling it for more than it’s worth. Great. She’s gone all Sunscreen...
Read moreSix Uncomfortable Truths About Copywriting
“Accept certain inalienable truths. Prices will rise; politicians will philander. You too will get old.” There are some truths in life we cannot escape, and not just those we hear in weird 90s essay-cum-Baz-Luhrmann-hits. Like death, taxes and household...
Read moreWhy We Must Stop Pandering to the Algorithm
This morning, like many others, I woke up to a barrage of messages from my family Whatsapp group, arguing about coronavirus. Long story short: seven diametrically opposing views do not make for happy families. What has this got to...
Read moreWriting for SEO or Writing for Humans? The Constant Battle
Somewhere out there, hordes of SEO specialists are screaming at me: writing for Google and writing for humans are not mutually exclusive. If your content is good enough, they will say, then it should serve the purpose of keeping...
Read more2020: The Year That Personal Boundaries Forgot
The other night, an exchange with my co-director got me thinking about boundaries. Despite the fact that we’ve spent most of 2020 behind screens, it feels like we’re more up-close-and-personal than ever. I was absent-mindedly responding to a personal...
Read moreWhy a Second Language Will Make You a Better Writer
Those of you who’ve taken a cursory glance over my LinkedIn profile may have noticed I hold a Spanish Language and Linguistics degree. Truth be told, it’s not something I shout about too loudly, and usually only comes up...
Read moreForget Greenwash Hogwash: Why Sustainable Copywriting Matters
Choosing a niche is a hotly debated topic for humble copywriter folk. Some argue that they relish the variety their non-specialisms bring; others love to niche as a means of becoming more competitive. So, where does sustainable copywriting fit...
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