Is Swearing the Secret to Better Marketing?
*Disclaimer: this article contains swearing in abundance. Please look away now if you’re easily offended. You’ve probably noticed that there’s a little more swearing on LinkedIn lately. Perhaps we’ve all let our guard down during the pandemic. Maybe we’re...
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The COVID Age Is No Place For Viral Campaigns
Lessons from Twitter, Burger King and Ultravox A sleepy Sunday viewing of Britain’s Favourite 80s Songs left an indelible message in my head. While discussing the new wave discography of 1981, radio DJ Paul Gambaccini made a passing comment:...
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Should We Give Advice for Free?
Advice is a form of nostalgia. Dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts and recycling it for more than it’s worth. Great. She’s gone all Sunscreen...
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Six Uncomfortable Truths About Copywriting
“Accept certain inalienable truths. Prices will rise; politicians will philander. You too will get old.” There are some truths in life we cannot escape, and not just those we hear in weird 90s essay-cum-Baz-Luhrmann-hits. Like death, taxes and household...
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Why We Must Stop Pandering to the Algorithm
This morning, like many others, I woke up to a barrage of messages from my family Whatsapp group, arguing about coronavirus. Long story short: seven diametrically opposing views do not make for happy families. What has this got to...
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Writing for SEO or Writing for Humans? The Constant Battle
Somewhere out there, hordes of SEO specialists are screaming at me: writing for Google and writing for humans are not mutually exclusive. If your content is good enough, they will say, then it should serve the purpose of keeping...
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2020: The Year That Personal Boundaries Forgot
The other night, an exchange with my co-director got me thinking about boundaries. Despite the fact that we’ve spent most of 2020 behind screens, it feels like we’re more up-close-and-personal than ever. I was absent-mindedly responding to a personal...
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Did You Start a Newsletter in Lockdown?
The year is 2002. A student, absentmindedly humming Girls Aloud, thumbs her way through the school newsletter. She feels a pang of guilt as she reads one excruciating line: “Sadly, we received no entries to our competition last month.”...
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Why a Second Language Will Make You a Better Writer
Those of you who’ve taken a cursory glance over my LinkedIn profile may have noticed I hold a Spanish Language and Linguistics degree. Truth be told, it’s not something I shout about too loudly, and usually only comes up...
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Forget Greenwash Hogwash: Why Sustainable Copywriting Matters
Choosing a niche is a hotly debated topic for humble copywriter folk. Some argue that they relish the variety their non-specialisms bring; others love to niche as a means of becoming more competitive. So, where does sustainable copywriting fit...
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