Are You Really That Honest on Social Media?
Big smile. Stomach in. Chest out. For all those ‘candid shots’, there’s at least one cynical social media scroller rolling her eyes. She knows that picture-perfect moment took hours to ‘perfect’. Have you ever heard the phrase, “Facebook is...
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Principled, Paid and Partisan: The 2021 Reuters Digital News Report
It’s been a tricky time for journalism in the last year…or since 2016…or since the world went online, really. And yet, the trade soldiers on. Now in its 10th year, the Reuters Digital News Report is back with a...
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Should We Let Our Emotions Guide Us in Business?
Emotion. Agitation or disturbance of mind; vehement or excited mental state. (Ten points if you get the film. If not, read through to the end for the big reveal*.) It’s safe to say that emotions have been running high...
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Is Swearing the Secret to Better Marketing?
*Disclaimer: this article contains swearing in abundance. Please look away now if you’re easily offended. You’ve probably noticed that there’s a little more swearing on LinkedIn lately. Perhaps we’ve all let our guard down during the pandemic. Maybe we’re...
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The COVID Age Is No Place For Viral Campaigns
Lessons from Twitter, Burger King and Ultravox A sleepy Sunday viewing of Britain’s Favourite 80s Songs left an indelible message in my head. While discussing the new wave discography of 1981, radio DJ Paul Gambaccini made a passing comment:...
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Should We Give Advice for Free?
Advice is a form of nostalgia. Dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts and recycling it for more than it’s worth. Great. She’s gone all Sunscreen...
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Six Uncomfortable Truths About Copywriting
“Accept certain inalienable truths. Prices will rise; politicians will philander. You too will get old.” There are some truths in life we cannot escape, and not just those we hear in weird 90s essay-cum-Baz-Luhrmann-hits. Like death, taxes and household...
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Why We Must Stop Pandering to the Algorithm
This morning, like many others, I woke up to a barrage of messages from my family Whatsapp group, arguing about coronavirus. Long story short: seven diametrically opposing views do not make for happy families. What has this got to...
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Writing for SEO or Writing for Humans? The Constant Battle
Somewhere out there, hordes of SEO specialists are screaming at me: writing for Google and writing for humans are not mutually exclusive. If your content is good enough, they will say, then it should serve the purpose of keeping...
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2020: The Year That Personal Boundaries Forgot
The other night, an exchange with my co-director got me thinking about boundaries. Despite the fact that we’ve spent most of 2020 behind screens, it feels like we’re more up-close-and-personal than ever. I was absent-mindedly responding to a personal...
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