Empathy Marketing: Tactical Move or Big Risk?
A few things have inspired today’s post on empathy marketing. For one, it’s very loosely connected to International Women’s Day because it talks about mothers. (I didn’t want to do another ‘women who inspire me’ post – I did...
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A Beginner’s Guide to Writing Award Entries
Move over, Oscars. Award season is in full swing, and industry professionals far and wide are eagerly anticipating big wins. Something that’s come as a bit of a surprise to me is my apparent talent for writing award entries....
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Top PR Moments of 2019
I have to be honest. Personal PR is something I’ve let fall by the wayside since I launched four years ago. A good SEO strategy would not be complete without considering PR. Firstly, we have the technical value of...
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2019’s Top 10 Content Hits
With 2020 well and truly underway, I’m feeling reflective. A new decade looms…no longer do I qualify for ’30 under 30′ lists or railcards, but I’m trying to see the positive. It’s been a fantastic decade for making headway...
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The UK’s Best Content Marketing Events for 2020
If there’s one lesson I learned in 2019, it’s that getting outdoors works. As a freelancer who openly types from the comfort of her own bed, it’s easy to feel isolated. This year, I’ve taken a look at the...
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The Best York Business Week Events for Creatives
I love York Business Week. As a York-based creative, it’s easy to feel eclipsed by the sheer amount of talent in nearby Leeds. There are countless agencies, not to mention large-scale events like Search Leeds. Events like York Business...
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BrightonSEO…and One Very Long Run
I first came across BrightonSEO when the name came up at Leeds Digital Week. I remember thinking, if people are willing to commute from Leeds, it must be good. As it turns out, people fly in from all over...
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Should We Expect Readers to Pay for Content?
There are no two ways about it. The media is changing. Blame the recession, blame social networking, blame the consumer – the facts are plain. A 2019 Wall Street Journal report revealed that 1,800 US newspapers had closed between...
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The Reuters Digital News Report 2019: What’s New?
In 2018, we looked at the findings from the Reuters Digital News Report. A lot has happened since then: we’ve missed the Brexit deadline and got a new prime minister to boot. The 2019 Digital News Report sees some...
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