Is ‘Freelancer’ a Dirty Word?
Owen Turner – United by Design Today is National Freelancers’ Day – a celebration of the finest self-employed talents out there, whose contributions make up some 5 million of the UK’s workforce. As a proud freelancer, I like to...
Read more
Personal Brand Versus Company Brand: What’s Best for You?
Creative agency LazenbyBrown. Source: Lazenbybrown.com America’s ongoing racial tensions have put the spotlight on the modern-day brand. Akin to the pandemic, brands have been lauded and vilified in equal measure for their response. Some have taken action, some have...
Read more
Is COVID-19 the End of Travel Blogging?
Image credit – @imjustagirl16 This time last week I had a very lively Zoom call with a travel client. I won’t reveal their identity, but I will say the obvious – times are hard. Thankfully, they’re a positive bunch...
Read more
Baby, Baby – Do Children Make You a Better Marketer?
Confession time. I’m on the phone to a client. They tell me #lockdownlife is a nightmare with children. I react like this. How to respond? There’s the empathetic approach, of course. “Gosh, that must be so difficult for you....
Read more
Be a Clown: Why Humour Will Help Your Marketing
Let’s begin with a story. I hope you’ve got a sense of humour. Here I am in 2017 sporting a rather mucky outfit, featuring one very granny-esque sports bra. I didn’t expect anyone to see it that day. Why...
Read more
What Has Lockdown Taught Us About Marketing?
These are unprecedented times. Now, more than ever…this too shall pass. Sick of hearing marketing speak? You’re not alone. While the ongoing COVID-19 crisis has taught us what we can do, i.e.: Live without going outside Make banana bread...
Read more
The Digital City Expo 2020: Best Bits
In what will probably be my last social gathering for a while, I was thrilled to attend the Digital City Expo last week. Taking place at Manchester Central, the event played host to agencies, brands and telecoms companies, many...
Read more
Empathy Marketing: Tactical Move or Big Risk?
A few things have inspired today’s post on empathy marketing. For one, it’s very loosely connected to International Women’s Day because it talks about mothers. (I didn’t want to do another ‘women who inspire me’ post – I did...
Read more
A Beginner’s Guide to Writing Award Entries
Move over, Oscars. Award season is in full swing, and industry professionals far and wide are eagerly anticipating big wins. Something that’s come as a bit of a surprise to me is my apparent talent for writing award entries....
Read more
#HashtagWinning: The Secrets of LinkedIn Content Data
#HashtagWinning: The Secrets of LinkedIn Content Data Ever feel like you’re shouting and nobody’s listening? We don’t need a mountain of data to understand the ‘corona effect’ on our marketing. As a self-confessed LinkedIn junkie, I get a kick...
Read more