Did You Start a Newsletter in Lockdown?
The year is 2002. A student, absentmindedly humming Girls Aloud, thumbs her way through the school newsletter. She feels a pang of guilt as she reads one excruciating line: “Sadly, we received no entries to our competition last month.”...
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Why a Second Language Will Make You a Better Writer
Those of you who’ve taken a cursory glance over my LinkedIn profile may have noticed I hold a Spanish Language and Linguistics degree. Truth be told, it’s not something I shout about too loudly, and usually only comes up...
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Forget Greenwash Hogwash: Why Sustainable Copywriting Matters
Choosing a niche is a hotly debated topic for humble copywriter folk. Some argue that they relish the variety their non-specialisms bring; others love to niche as a means of becoming more competitive. So, where does sustainable copywriting fit...
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Are Podcasts a Viable Form of Marketing?
In a shocking twist, I discovered this week that podcasts suffered a dramatic listener decline during lockdown. But we’re doing nothing all day. That can’t be right, can it? Figures vary, but Podnews.net tells us that, as the pandemic...
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How to Make the Most of the ProCopywriters Conference
You may have noticed that the ProCopywriters Conference is taking a slightly different approach for 2020. Last year’s attendees may recall running around London’s Barbican Centre with lanyards swinging. This year, we’re taking in the wisdom of the industry’s...
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PSA: You Don’t Need to Be an Extrovert to Succeed
Am I in the wrong job? Apparently, in a sea of introverts, I’m one of the only extroverts. Based on evidence from two social media polls, it appears that half of all copywriters are the shy and retiring type:...
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Making the Cut: How to Trim Long-Form Content
Everywhere you look there’s yet another SEO guide telling you that long-form content is king. It feels a little contradictory in the age of skim-reading, and yet, it’s backed up by science: The average content length of the first...
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Four Years in Freelance Writing: Every Lesson Learned
Lesson one. Tell everyone you’re pregnant and the internet loses its collective shit. But seriously. If you follow me on LinkedIn, you’ll likely have been bugged by those annoying ‘celebrating four years at Katie Lingo’ notifications. Sorry about that....
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The Case for Camels: What Is Accessibility in Copy?
It was a cheeky homemade video that inspired this week’s #Write52 post on accessibility – among other things. While some laughed at my feeble Love Actually reconstruction, another remarked: “All I could read was ‘big kiss’! Sorry Katie!” In...
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Are Your Freelancers Part of the Team?
Today started with a surprise in my inbox. It was 9am and I’d just been sent my ‘team’ headshot by one of my agency clients. There she was, staring back at me with gleaming white teeth, flawless skin and...
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