Are Your Freelancers Part of the Team?
Today started with a surprise in my inbox. It was 9am and I’d just been sent my ‘team’ headshot by one of my agency clients. There she was, staring back at me with gleaming white teeth, flawless skin and...
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Is Your Content Really Worth It?
I’ll let you in on a little secret. I do not like the word ‘content’. Shocking, I know, considering it’s my livelihood, and I use it pretty often. Why the beef? The term ‘content’ is simply too catch-all: it...
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The ProCopywriters Report 2020: What Have We Learned?
If you’re a regular on the Katie Lingo blog, you’ll know I love a good report. Evidently, it seems that you do too. The 2020 ProCopywriters Report has had the biggest number of respondents ever at 640 – up...
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This Is Why You Suck At Writing*
*and why you really, really don’t. If I had a penny for every time a client told me they had no confidence in their writing… Well, I’d have a lot. Don’t ask me to do maths. I’m a writer....
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Move Over, Content – Is User Experience Now King?
“A great user experience enables us to get more done. In contrast, a bad experience could stand in the way of finding valuable information on a page.” These wise words from Google signal a forthcoming algorithm shift, with user...
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Is Business Coaching Right for You?
Business coaching. Like it or loathe it, the industry is growing, and was valued at $15 billion globally in 2019. The definition of “business coach” is a bone of contention. Some prefer to focus solely on advancing the goals...
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The Reuters Digital News Report 2020 – Can We Trust Anyone?
Another year, another belter of a Reuters Digital News Report. I’ll admit I had my reservations about this year’s study. Thankfully, the C-word was a minor “backdrop”, and we still have the same shrewd insights. Recap: what is the...
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Is ‘Freelancer’ a Dirty Word?
Owen Turner – United by Design Today is National Freelancers’ Day – a celebration of the finest self-employed talents out there, whose contributions make up some 5 million of the UK’s workforce. As a proud freelancer, I like to...
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Personal Brand Versus Company Brand: What’s Best for You?
Creative agency LazenbyBrown. Source: Lazenbybrown.com America’s ongoing racial tensions have put the spotlight on the modern-day brand. Akin to the pandemic, brands have been lauded and vilified in equal measure for their response. Some have taken action, some have...
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Is COVID-19 the End of Travel Blogging?
Image credit – @imjustagirl16 This time last week I had a very lively Zoom call with a travel client. I won’t reveal their identity, but I will say the obvious – times are hard. Thankfully, they’re a positive bunch...
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