Move Over, Content – Is User Experience Now King?
“A great user experience enables us to get more done. In contrast, a bad experience could stand in the way of finding valuable information on a page.” These wise words from Google signal a forthcoming algorithm shift, with user...
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Is Business Coaching Right for You?
Business coaching. Like it or loathe it, the industry is growing, and was valued at $15 billion globally in 2019. The definition of “business coach” is a bone of contention. Some prefer to focus solely on advancing the goals...
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The Reuters Digital News Report 2020 – Can We Trust Anyone?
Another year, another belter of a Reuters Digital News Report. I’ll admit I had my reservations about this year’s study. Thankfully, the C-word was a minor “backdrop”, and we still have the same shrewd insights. Recap: what is the...
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Is ‘Freelancer’ a Dirty Word?
Owen Turner – United by Design Today is National Freelancers’ Day – a celebration of the finest self-employed talents out there, whose contributions make up some 5 million of the UK’s workforce. As a proud freelancer, I like to...
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Personal Brand Versus Company Brand: What’s Best for You?
Creative agency LazenbyBrown. Source: Lazenbybrown.com America’s ongoing racial tensions have put the spotlight on the modern-day brand. Akin to the pandemic, brands have been lauded and vilified in equal measure for their response. Some have taken action, some have...
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Is COVID-19 the End of Travel Blogging?
Image credit – @imjustagirl16 This time last week I had a very lively Zoom call with a travel client. I won’t reveal their identity, but I will say the obvious – times are hard. Thankfully, they’re a positive bunch...
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Baby, Baby – Do Children Make You a Better Marketer?
Confession time. I’m on the phone to a client. They tell me #lockdownlife is a nightmare with children. I react like this. How to respond? There’s the empathetic approach, of course. “Gosh, that must be so difficult for you....
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Be a Clown: Why Humour Will Help Your Marketing
Let’s begin with a story. I hope you’ve got a sense of humour. Here I am in 2017 sporting a rather mucky outfit, featuring one very granny-esque sports bra. I didn’t expect anyone to see it that day. Why...
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What Has Lockdown Taught Us About Marketing?
These are unprecedented times. Now, more than ever…this too shall pass. Sick of hearing marketing speak? You’re not alone. While the ongoing COVID-19 crisis has taught us what we can do, i.e.: Live without going outside Make banana bread...
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#HashtagWinning: The Secrets of LinkedIn Content Data
#HashtagWinning: The Secrets of LinkedIn Content Data Ever feel like you’re shouting and nobody’s listening? We don’t need a mountain of data to understand the ‘corona effect’ on our marketing. As a self-confessed LinkedIn junkie, I get a kick...
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