Lessons in Public Speaking, Courtesy of My Nan
LinkedIn was a quiet place in March. The dulcet tones of Katie Lingo and the Friday posts to which you could set your watch were nowhere to be seen. In the streets, the children screamed. The lovers cried and...
Read more
We Need to Talk About Alcohol
Of all the revelations from the last 12 months, one of the most ‘sobering’ was a grim statistic: alcohol-related deaths have hit a record high. Data from the ONS states that 5,460 deaths between January and September 2020 were...
Read more
So, You Wanna Be on TV?
When I asked my fellow writing pals if my trysts with reality TV would make for engaging content, I didn’t think they would actually say yes. Welcome to January 2021, where inspiration is lacking, but stubbornness prevails. I have...
Read more
The Takeaways from One Year of #Write52
There we have it – somehow, in what has been the longest and shortest year of our lives, 2020 is over. We’ve all learnt a lot this year and have embarked on our own projects. Here’s hoping you can...
Read more
Why Are We Still Pushing the Six-Figure Ideal?
A week ago, I was followed on Twitter by a chap promising to help me become a “six-figure copywriter in six months”. His pinned tweet told me he’d just won a $65 an hour job. £50 an hour. Let’s...
Read more
Black Friday 2020: Retail Frenzy or Digital Disaster?
We’re one week away from Black Friday and I’m still pulling Excitable Edgar’s dragon ash out of my hair. Is it that time of year already? If you’ve not been on the internet this week, first, check your pulse,...
Read more
Did Bad Marketing Cost Trump the Election?
Popping the cork of a Tesco Finest prosecco bottle might sound like standard practice at Katie Lingo HQ, but last Saturday there was a reason: the defeat of Donald Trump. Trump supporters, look away now. You’re about to see...
Read more
Tone Deaf or Virtue Signalling? Watching Our Words in #Lockdown2
At the turn of November, I shared a ‘guilty’ Instagram post stating that I’d been feeling a little ‘tone deaf’ with my content. There you were, watching old Floppy Hair telling us to stay home. I was prancing around...
Read more
How to Make the Most of the ProCopywriters Conference
You may have noticed that the ProCopywriters Conference is taking a slightly different approach for 2020. Last year’s attendees may recall running around London’s Barbican Centre with lanyards swinging. This year, we’re taking in the wisdom of the industry’s...
Read more
Leads in the Time of Corona
Ten points if you get the joke, Colombian literature enthusiasts. This week’s data-is-sexy-I-promise tribute goes out to leads, and how we’re approaching lead generation right now. Lockdown really does feel like 100 years of solitude, doesn’t it? Okay, I’ll...
Read more
Recent Comments