Nailing Your Presentation Skills…as Told by BrightonSEO
If I had a pound for every presentation I’d watched at BrightonSEO this year…well, dear reader, I’d have 18 whole pounds. No fewer than 360 minutes did I spend scribbling on the topic of just about anything, including: Hiring...
Read more
Lessons in Marketing – and Humility – From Failed Party Planning
Remember that Netflix documentary, Fyre, where everybody was invited to an exclusive party promoted by the world’s best-known influencers? Scale that down by about a million, and you might remember a little ‘party’ I feebly tried to promote in...
Read more
Levelling Up: The Geek’s Guide to Growing Your Freelance Business
While many of you were merrily wishing the rain away this May Day, Craig and I were holding an AGM: awesome…growing…methods. Or something. We can’t strictly call it an AGM because we had one in September. If sitting down...
Read more
Lessons in Public Speaking, Courtesy of My Nan
LinkedIn was a quiet place in March. The dulcet tones of Katie Lingo and the Friday posts to which you could set your watch were nowhere to be seen. In the streets, the children screamed. The lovers cried and...
Read more
We Need to Talk About Alcohol
Of all the revelations from the last 12 months, one of the most ‘sobering’ was a grim statistic: alcohol-related deaths have hit a record high. Data from the ONS states that 5,460 deaths between January and September 2020 were...
Read more
So, You Wanna Be on TV?
When I asked my fellow writing pals if my trysts with reality TV would make for engaging content, I didn’t think they would actually say yes. Welcome to January 2021, where inspiration is lacking, but stubbornness prevails. I have...
Read more
The Takeaways from One Year of #Write52
There we have it – somehow, in what has been the longest and shortest year of our lives, 2020 is over. We’ve all learnt a lot this year and have embarked on our own projects. Here’s hoping you can...
Read more
Why Are We Still Pushing the Six-Figure Ideal?
A week ago, I was followed on Twitter by a chap promising to help me become a “six-figure copywriter in six months”. His pinned tweet told me he’d just won a $65 an hour job. £50 an hour. Let’s...
Read more
Black Friday 2020: Retail Frenzy or Digital Disaster?
We’re one week away from Black Friday and I’m still pulling Excitable Edgar’s dragon ash out of my hair. Is it that time of year already? If you’ve not been on the internet this week, first, check your pulse,...
Read more
Did Bad Marketing Cost Trump the Election?
Popping the cork of a Tesco Finest prosecco bottle might sound like standard practice at Katie Lingo HQ, but last Saturday there was a reason: the defeat of Donald Trump. Trump supporters, look away now. You’re about to see...
Read more
Recent Comments