Beware – Freelancers Are Taking Over
Yay! Another sobering stat from our good friend the coronavirus. Marketing Week is predicting “significant job losses” as the furlough scheme comes to an end. With marketing departments shrinking, are we now relying on freelancers to pick up the...
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Move Over, Content – Is User Experience Now King?
“A great user experience enables us to get more done. In contrast, a bad experience could stand in the way of finding valuable information on a page.” These wise words from Google signal a forthcoming algorithm shift, with user...
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Father’s Day – a Few Words of Wisdom From My Father
Father’s Day. To the ire of traditionalists, this ‘Hallmark holiday’ has earned its place in the supermarket aisles – perhaps even overtaking Mothering Sunday. (No Easter egg distractions. Good move, dads.) Friends and extended family have trodden on eggshells...
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Creativity. The One Good Thing to Come from Corona.
They say necessity is the mother of invention. It seems, with our necessity to socialise, we’ve birthed a new wave of creativity in the digital age. Of course, the ever-changing situation feels bleak and precarious. Nobody knows how long...
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The More You Learn, the More You Earn?
“The more you learn, the more you earn,” says Warren Buffett. Or Frank Clark, if we’re to believe Goodreads. Either way – this week’s post is inspired by a little background project I’ve been doing. I’m not sure how...
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Not Another Marathon…
“I am NEVER doing that again!” she cried as she limped her way over to the non-alcoholic beer tent. Four hours and 57 minutes of activity later, she’d finished her first and only marathon. That didn’t last long. The...
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I’ve Been Invited Onto The Apprentice.
WHY do I do these things. Sorry for the clickbait title – I’ve been invited to audition for The Apprentice. Tomato, tomato. You might think I’m as fame-hungry as Katie Price when I tell you this isn’t the first...
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Lessons Learned in 2019
A new decade. The year of Brexit. The roaring 20s. It sounds pretty overwhelming but, akin to the daunting transition into my 30s, it is just another year. In spite of personal challenges, 2019 was my most successful year...
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2019’s Top 10 Content Hits
With 2020 well and truly underway, I’m feeling reflective. A new decade looms…no longer do I qualify for ’30 under 30′ lists or railcards, but I’m trying to see the positive. It’s been a fantastic decade for making headway...
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The Best York Business Week Events for Creatives
I love York Business Week. As a York-based creative, it’s easy to feel eclipsed by the sheer amount of talent in nearby Leeds. There are countless agencies, not to mention large-scale events like Search Leeds. Events like York Business...
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