How to Make the Most of the ProCopywriters Conference
You may have noticed that the ProCopywriters Conference is taking a slightly different approach for 2020. Last year’s attendees may recall running around London’s Barbican Centre with lanyards swinging. This year, we’re taking in the wisdom of the industry’s...
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Leads in the Time of Corona
Ten points if you get the joke, Colombian literature enthusiasts. This week’s data-is-sexy-I-promise tribute goes out to leads, and how we’re approaching lead generation right now. Lockdown really does feel like 100 years of solitude, doesn’t it? Okay, I’ll...
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What Recession? How Speed Affects Post-COVID Recovery
Is anybody else feeling like this? The mainstream media forebodes a looming recession, but life feels like it’s going at breakneck speed. Of course, there are always winners and losers in a crisis. Travel has taken a devastating hit,...
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Beware – Freelancers Are Taking Over
Yay! Another sobering stat from our good friend the coronavirus. Marketing Week is predicting “significant job losses” as the furlough scheme comes to an end. With marketing departments shrinking, are we now relying on freelancers to pick up the...
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Move Over, Content – Is User Experience Now King?
“A great user experience enables us to get more done. In contrast, a bad experience could stand in the way of finding valuable information on a page.” These wise words from Google signal a forthcoming algorithm shift, with user...
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Father’s Day – a Few Words of Wisdom From My Father
Father’s Day. To the ire of traditionalists, this ‘Hallmark holiday’ has earned its place in the supermarket aisles – perhaps even overtaking Mothering Sunday. (No Easter egg distractions. Good move, dads.) Friends and extended family have trodden on eggshells...
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Creativity. The One Good Thing to Come from Corona.
They say necessity is the mother of invention. It seems, with our necessity to socialise, we’ve birthed a new wave of creativity in the digital age. Of course, the ever-changing situation feels bleak and precarious. Nobody knows how long...
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The More You Learn, the More You Earn?
“The more you learn, the more you earn,” says Warren Buffett. Or Frank Clark, if we’re to believe Goodreads. Either way – this week’s post is inspired by a little background project I’ve been doing. I’m not sure how...
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Not Another Marathon…
“I am NEVER doing that again!” she cried as she limped her way over to the non-alcoholic beer tent. Four hours and 57 minutes of activity later, she’d finished her first and only marathon. That didn’t last long. The...
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I’ve Been Invited Onto The Apprentice.
WHY do I do these things. Sorry for the clickbait title – I’ve been invited to audition for The Apprentice. Tomato, tomato. You might think I’m as fame-hungry as Katie Price when I tell you this isn’t the first...
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