But it needs to come from the heart.
Fundraising is difficult – truly difficult. You only have to look at the campaign we ran for Deafblind UK to make people reach into their pockets. (Like running a marathon wasn’t enough!)
This is backed up by data. According to Campaign Monitor’s 2021 survey, people will feel more motivated to give to nonprofits when there’s a “compelling need”. And how do we communicate this compelling need? By telling stories, illustrated with images and real human emotion.
It’s an approach we’ve taken to case studies in the past. We partnered up with Ronald McDonald House Charities to interview fundraisers and service users. Woody’s story is just one of many moving stories that showcases the good work the charity does.
We can help you tell that story. Just give us a call today.
“York Against Cancer needed some freelance copywriting support and I was introduced to Katie. Katie is a fabulous writer. Her writing is easy to read and is appealing to various audiences. I would recommend Katie without hesitation. Don’t delay – if you need any copywriting support, contact Katie Lingo!”
– Julie Russell, CEO, York Against Cancer
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