Content Marketing For SMEs | Content & Copywriting

Digital marketing for SMEs

You’ve got enough on your plate. You’re running a small business – playing technician, account manager and salesperson all at the same time. Add marketing to the mix and well, ain’t nobody got time for that.

Let us take care of that for you. With our CIM qualifications, we can build full marketing strategies for SMEs with a focus on content. Why spend time trying to master every tool (social media, PPC, email marketing and all that jazz) when we can do it for you?

When you work with us, you’ll get a full strategy. That doesn’t mean we’re a jack of all trades. For example, we’d be happy to refer you to freelancers who focus on social media marketing for SMEs.

But we can get you started. You’ll get a full plan, looking at your goals, your existing marketing, and the channels you need to focus on to target your customers. No crazy jargon. Just tried-and-tested strategies based on experience.

Plus, we’ll do all your written content for you. That’s another load off your mind.

How do marketing strategies for SMEs work?

The key difference between working for agencies and small businesses is that agencies will have a brief. But that’s not a problem – if you’re an expert in printer ink but an SEO novice, we’ll build your brief for you.

We’ll start with a bit of a SOSTAC analysis, looking at where you’re at and where you want to be. We’ll then draw up a complete marketing plan for you, including:

Recommendations for best channels (for example, on-site blogging versus social media content)
Keyword research for content ideas (looking at what your customers are searching for)
A full content strategy highlighting formats (blogs vs. FAQs, for example) and user intention
Justification of channels and their goals (ads to raise awareness, whitepapers to convert warm leads).

You can have this in any format you like – a PDF, an on-site training session or a simple Zoom call. We’ll review it regularly and come back to you with changes based on measurable goals.

Ready to get started?

No jargon

Strategies that speak your language.

Measure what counts

Check in with regular reviews.

Keep it fresh

Long-term content plans.

Research-backed

Content with users in mind.

Cut the fluff

Choose only the best channels.

Learn as you go

Training, Zoom calls and more.

A few snippets of content for small businesses

Portfolio Piece
Small Business Owners
12th December 2022

York Tier Bike Review

Other than its Roman walls, its gothic minster and its railway heritage, there’s something else York is known for: it’s “cycle city”. Voted as the fifth-most cycle-friendly city in Britain, it’s no wonder there’s a huge range of cycle lanes and biking routes dotted around the place. What is mysterious is why it took so long for […]

Case Study
Small Business Owners
10th May 2021

Peanut

The brief: Peanut offers an online community for women to connect online, navigating their way from fertility through to pregnancy and menopause. Its aim is to bring mothers together and reduce the stigma attached to the loneliness these women experience. In May 2021, the website had around 50,000 monthly visitors. Peanut wanted to increase its […]

Portfolio Piece
Small Business Owners
3rd January 2021

What is experiential learning?

From the moment we enter the world, our minds never stop learning. Everything we see, hear and feel is processed daily to create memories, patterns and associations. Of course, learning comes in many forms. In the traditional academic environment, we’re taught with structure. These curriculums and examinations assess us at different stages of our lives. […]