Keyword research and content strategy
Our content strategy packages are particularly popular with small businesses. But they also work well for agencies starting out with a new client. This is a great way of kicking off a content calendar with user intent in mind.
You’ll get a phased approach: an initial keyword research project to identify gaps in your content, competitor activity and user queries. Then you’ll get a content calendar based around these terms.
How our SEO content strategy service works
To kick things off, you’ll have a call with Katie or Craig to tell us about your business or client. We’ll ask you questions about your current marketing, your competitors and where you want to be.
We’ll then get to work on the research, using tools including:
Afterwards we’ll come up with themes based on popular keywords in your niche. We may also use tools like Google Trends or Answer the Public to find out what your customers are asking.
The content calendar
All of this informs the content calendar: a three, six or 12-month plan looking at evergreen and topical content. We’ll leave space for the unexpected and tailor your content around any industry events at the time. This is totally adaptable so there’s no need to panic.
You’ll get a full outline of channels, formats, user intent and content goals. Once that’s all signed off, we’ll then create the content for you. All you need to do is sit back and relax, safe in the knowledge you’re calling the shots.
Data visualisation and reporting
Perhaps you want more insight from your content marketing package. Enter Craig: the data visualisation maestro. With our data and reporting packages, you can get a better grasp of exactly how you’re performing, for example:
- Sales and inbound leads
- Content audits
- Search engine performance
- Anything you want to measure!
If you’ve got the data, we’ve got the visuals. First, we’ll start with a call to find out exactly what you want to measure, what your goals are, and what data you’ll need to give us.
This might require you to hand over Google Analytics or other sensitive details. We’re happy to sign NDAs to put your mind at ease – and you can always revoke access.
Building your report
Depending on what you want to measure, we’ll propose a reporting format that makes sense of your data. Your data visualisation package will start with the initial report – looking at the figures, putting them into digestible graphics and drawing conclusions from the data.
The second phase will comprise reporting back, drawing up new reviews based on our recommendations. For example, you might want to look at lead sources once every quarter. Or you might want a new report once you’ve launched a campaign.
See the reports in action
Prefer the visuals? Check out the theory behind our client reporting on video here.
Social media and visual content
For everything else a bit miscellaneous, you’ve free rein to ask. For example, a common request we receive is to write social media posts to complement content. You may have a newsletter to promote on LinkedIn, or a tweet to accompany a blog post.
We are not a social media marketing agency but we’re happy to write these posts for you as part of a wider content package. Scheduling and visuals are over to you, but we can recommend some smashing freelancers.
Like the social media marketing, we are not a video marketing agency. But fear not – if you need us to work with content like podcasts, we’re happy to take on the challenge. This might be writing up podcast content or even appearing as a guest! We’ll leave the video editing to the professionals, but always love to contribute.
Other miscellaneous combos might include:
- Whitepapers and supporting blog content
- Blogs and infographics (we’re not designers, but can do Canva or write copy for graphics)
- LinkedIn InMails and newsletter copy
- Anything to do with the written word.
Ready to mix it up? Get in touch.