Stop sifting through spreadsheets.
The best charts for your data.
NDAs signed at your request.
So I’ve got the data…now what?
You might need to decide where to allocate your marketing budget, how to spend your time, or how to plan for the future.
Effective data visualisation does this for you – presenting the figures in black and white (or green, red, yellow…you get the idea) for quick decisions. It’s also far more considered than looking at numbers alone, and the numbers might surprise you. Check our video on lead generation below to see what we mean.
Adding words to pictures
But the pictures only tell part of the story. The best data visualisation services help you to draw conclusions. This is where we pool our talents – Craig crunches the numbers and Katie writes up the insights to help you make decisions.
Let’s take a look at this radar chart, looking at SEO for one of the UK’s top law firms. If another law firm wanted to compete, we might plot their key metrics on this graph – such as mobile speed or total keywords. We’d then identify the areas in which they were lacking and write out recommendations.
Insight: X firm has scored 3/10 for referring domains.
Action: X firm needs to invest in link building.
Turning your data into mega reports
You can then use these data and insights as a major reporting tool. Perhaps you’re trying to convince decision-makers to invest in something. Maybe you need to show stakeholders where you can save time.
In the past, we’ve created huge reports outlining these key metrics in digestible chunks. We’ll even partner with snazzy designers to give you the polished product. Tell us what you need and we’ll get started. Simples.
Data vis on video
See how we created weighting systems to determine where our leads were REALLY coming from...