Effective Data Visualisation Services

Data visualisation services

If content is king, then data is at the very least the king’s butler. Nowadays, we marketers have access to more data than ever – but it’s what we do with it that counts. Enter, our data visualisation service: making sense of all that information that’s driving you nuts.

This is Craig. Your data guy. Do not be fooled by his cool and suave appearance. Behind his smoky eyes is the mind of a creative genius: the sort of spreadsheet mastery that only the genius possess and the insane lament.

Craig's job is to turn you into that genius. Whether you’re looking at sales, leads, Google Analytics data or anything else, he’ll show you how to turn the numbers into insights. Actions. Things that will make your business better.

Our goal is to save you time – to free you from drowning in spreadsheets and help you focus on what matters. Take the trends and spot the opportunities. Automate the tricky stuff. Show the decision-makers real evidence.

Want to be the smartest person in the room? Show it off with our awesome custom-made reports.

Effective data visualisation

First things first: what is data visualisation? It’s the process of taking information and transforming it into a visual, such as a graphic or chart. Let’s say you’ve got 50,000 cells of Excel data. At a glance, this looks pretty horrifying.

When turned into a graphic, we can group key information together to identify trends, anomalies and general observations.

So, for example, you might use data visualisation to:

Study trends for where your leads come in over time (line charts)
Analyse which content marketing channels bring in the most views (bar charts)
Create scorecards to audit performance (spider or radar charts)
Categorise clients or customers (quadrants).

This makes life a whole lot easier for when you need bottom-line information to make big decisions.

Save time

Stop sifting through spreadsheets.

Clear visuals

The best charts for your data.

100% confidentiality

NDAs signed at your request.

Start reporting

So I’ve got the data…now what?

You might need to decide where to allocate your marketing budget, how to spend your time, or how to plan for the future.

Effective data visualisation does this for you – presenting the figures in black and white (or green, red, yellow…you get the idea) for quick decisions. It’s also far more considered than looking at numbers alone, and the numbers might surprise you. Check our video on lead generation below to see what we mean.

Adding words to pictures

But the pictures only tell part of the story. The best data visualisation services help you to draw conclusions. This is where we pool our talents – Craig crunches the numbers and Katie writes up the insights to help you make decisions.

Let’s take a look at this radar chart, looking at SEO for one of the UK’s top law firms. If another law firm wanted to compete, we might plot their key metrics on this graph – such as mobile speed or total keywords. We’d then identify the areas in which they were lacking and write out recommendations.

Insight: X firm has scored 3/10 for referring domains.

Action: X firm needs to invest in link building.

Turning your data into mega reports

You can then use these data and insights as a major reporting tool. Perhaps you’re trying to convince decision-makers to invest in something. Maybe you need to show stakeholders where you can save time.

In the past, we’ve created huge reports outlining these key metrics in digestible chunks. We’ll even partner with snazzy designers to give you the polished product. Tell us what you need and we’ll get started. Simples.

Data visualisation in action

Blog
Data, Updates
6th May 2021

Levelling Up: The Geek’s Guide to Growing Your Freelance Business

While many of you were merrily wishing the rain away this May Day, Craig and I were holding an AGM: awesome…growing…methods. Or something. We can’t strictly call it an AGM because we had one in September. If sitting down with a notepad and doughnuts counts. This time around, our meeting had a little more structure […]

Blog
Data, Updates
31st December 2020

The Takeaways from One Year of #Write52

There we have it – somehow, in what has been the longest and shortest year of our lives, 2020 is over. We’ve all learnt a lot this year and have embarked on our own projects. Here’s hoping you can gain something from this personal endeavour: #Write52. What is #Write52? If you’re not familiar with it, […]

Blog
Data, Updates
24th September 2020

Leads in the Time of Corona

Ten points if you get the joke, Colombian literature enthusiasts. This week’s data-is-sexy-I-promise tribute goes out to leads, and how we’re approaching lead generation right now. Lockdown really does feel like 100 years of solitude, doesn’t it? Okay, I’ll stop. But it does shed light on the powerful switchover to virtual we’ve seen in recent […]

Blog
Data, Industry
24th April 2020

#HashtagWinning: The Secrets of LinkedIn Content Data

#HashtagWinning: The Secrets of LinkedIn Content Data Ever feel like you’re shouting and nobody’s listening? We don’t need a mountain of data to understand the ‘corona effect’ on our marketing. As a self-confessed LinkedIn junkie, I get a kick out of creating content. Sure, I use Twitter, Facebook and the ‘gram, but LinkedIn is the […]

Data vis on video

See how we created weighting systems to determine where our leads were REALLY coming from...