Journalism & Feature Writing

Feature writing for newspapers, magazines and digital media

As part of the service, you’ll get:

  • Interviews – one-on-one recorded interviews with your chosen subject matter expert to tease out the essentials.
  • Research – primary and secondary research drawing on data from the biggest organisations in your industry.
  • Write-ups – engaging, thought-provoking features that follow your tone of voice and house style.

Have your voice featured as a guest post or in your own publication, whether you’re a trade magazine or media outlet.

Industry standards

Qualified with the NCTJ.

Have it your way

Written in your house style.

Flexible formats

Ideal for print and digital media.

journalism square

Why journalism?

Any marketer understands that PR is a huge part of brand-building. This is where traditional journalism and online channels marry up so well – blurring the lines of editorial and content marketing.

For example, you may need one of your colleagues to be interviewed and featured in a trade publication. This elevates your brand offline and can attract website traffic with backlinks.

It’s all about trust

One of the most contentious issues in modern-day media is trust. It’s something we cover every year when we study the Reuters Digital News Report. (We also write for Reuters.)

Today, search engines are looking for ‘Expertise, Authority and Trust’. Having backlinks from trusted media outlets improves your brand reputation. High-quality content makes it even better.

Tricks of the trade

Of course, it’s not always about getting in the nationals. If you’re a trade magazine or looking to have your name featured in one, we’ve worked with many titles over the years:

  • Aerospace Manufacturing
  • Homes and Gardens
  • Hospitality and Events North
  • Groups Today
  • Teach and Travel.

Put your brand in front of your target audience with write-ups from a trained journalist. Added bonus – you won’t have to break your wrist with shorthand.

Stop press!