Feature Writing In Journalism & Newspapers

Feature writing and journalism

Ask any content marketer or copywriter and you’ll often hear the same backstory: they started off working in journalism. The world of journalism as we know it has changed beyond belief. Print has transitioned to digital, and we have access to more channels than ever before.

But the core principles remain the same. Having studied with the National Council for the Training of Journalists, roving reporter Katie is guided by these principles. Strong feature writing takes research, an inquisitive mind, and a love of chatting to other people.

If you’re looking for magazine journalism and feature writing, get in touch. Over the years we have written for trade magazines, online journals, travel guides and much more. Get to the heart of the issue and let us sink our teeth into it.

We do all the hard work – and you still get the byline.

What's your angle?

Feature writing for newspapers, magazines and digital media

As part of the service, you’ll get:

Interviews – one-on-one recorded interviews with your chosen subject matter expert to tease out the essentials.
Research – primary and secondary research drawing on data from the biggest organisations in your industry.
Write-ups – engaging, thought-provoking features that follow your tone of voice and house style.

Have your voice featured as a guest post or in your own publication, whether you’re a trade magazine or media outlet.

Industry standards

Qualified with the NCTJ.

Have it your way

Written in your house style.

Flexible formats

Ideal for print and digital media.

Why journalism?

Any marketer understands that PR is a huge part of brand-building. This is where traditional journalism and online channels marry up so well – blurring the lines of editorial and content marketing.

For example, you may need one of your colleagues to be interviewed and featured in a trade publication. This elevates your brand offline and can attract website traffic with backlinks.

It’s all about trust

One of the most contentious issues in modern-day media is trust. It’s something we cover every year when we study the Reuters Digital News Report. (We also write for Reuters.)

Today, search engines are looking for ‘Expertise, Authority and Trust’. Having backlinks from trusted media outlets improves your brand reputation. High-quality content makes it even better.

Tricks of the trade

Of course, it’s not always about getting in the nationals. If you’re a trade magazine or looking to have your name featured in one, we’ve worked with many titles over the years:

Aerospace Manufacturing
Homes and Gardens
Hospitality and Events North
Groups Today
Teach and Travel.

Put your brand in front of your target audience with write-ups from a trained journalist. Added bonus – you won’t have to break your wrist with shorthand.