18th September 2020
Making the Cut: How to Trim Long-Form Content
Everywhere you look there’s yet another SEO guide telling you that long-form content is king. It feels a little contradictory in the age of skim-reading, and yet, it’s backed up by science: The average content length of the first 10 SERPs is more than 2,000 words Longer articles can increase conversions by up to 37 […]
2nd September 2020
The Case for Camels: What Is Accessibility in Copy?
It was a cheeky homemade video that inspired this week’s #Write52 post on accessibility – among other things. While some laughed at my feeble Love Actually reconstruction, another remarked: “All I could read was ‘big kiss’! Sorry Katie!” In hindsight, that was some pretty tiny copy. Not to mention some godawful handwriting. Either way, it […]