Did You Start a Newsletter in Lockdown?
The year is 2002. A student, absentmindedly humming Girls Aloud, thumbs her way through the school newsletter. She feels a pang of guilt as she reads one excruciating line: “Sadly, we received no entries to our competition last month.”...
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Black Friday 2020: Retail Frenzy or Digital Disaster?
We’re one week away from Black Friday and I’m still pulling Excitable Edgar’s dragon ash out of my hair. Is it that time of year already? If you’ve not been on the internet this week, first, check your pulse,...
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Empathy Marketing: Tactical Move or Big Risk?
A few things have inspired today’s post on empathy marketing. For one, it’s very loosely connected to International Women’s Day because it talks about mothers. (I didn’t want to do another ‘women who inspire me’ post – I did...
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