email marketing Archives

Blog
Industry
26th November 2020

Did You Start a Newsletter in Lockdown?

The year is 2002. A student, absentmindedly humming Girls Aloud, thumbs her way through the school newsletter. She feels a pang of guilt as she reads one excruciating line: “Sadly, we received no entries to our competition last month.” Ouch. Does anybody read these things? Fast forward to 2020. The velour tracksuits are gone, but […]

Blog
Updates
19th November 2020

Black Friday 2020: Retail Frenzy or Digital Disaster?

We’re one week away from Black Friday and I’m still pulling Excitable Edgar’s dragon ash out of my hair. Is it that time of year already? If you’ve not been on the internet this week, first, check your pulse, then check social media. The Christmas adverts are back with a vengeance. And with them, the […]

Blog
Industry
5th March 2020

Empathy Marketing: Tactical Move or Big Risk?

A few things have inspired today’s post on empathy marketing. For one, it’s very loosely connected to International Women’s Day because it talks about mothers. (I didn’t want to do another ‘women who inspire me’ post – I did that last year and they remain largely the same.) Second was a very interesting, if not […]