White Paper Writing Services | White Paper Content

Expert white paper writing services

You might have killer landing page copywriting or some jaw-dropping blogs, but are you ready to level up? Enter, professional white paper writing services: a surefire way to convince your audience and potential customers.

White papers give you the chance to demonstrate thought leadership and build trust. Ready to position yourself as an expert in your industry? Get in touch.

Hire a professional white paper writer >

Why do you need a white paper?

If you want to explore a specific topic in detail, sometimes, only this kind of in-depth long-form content will do. White papers first came to prominence in the 90s and have gathered pace since the business world went online.

Today, they’re an essential in B2B content marketing strategies to generate leads and showcase in-depth analysis.

Put yourself in your target audience’s shoes. They’ve got a problem. They may or may not know what service they want. They find your site and could be prospective customers – but they need a little more convincing.

Forget the elevator pitch: they need high-quality content from expert white paper writers. Your well-researched white paper is the resource that’s going to turn their ‘meh’ into ‘yeah!’. If you need a hand, outsourcing white paper writing to a professional white paper writer is the way to go.

As white paper content writers, we’ve covered all sorts of topics, from PR and manufacturing to supply chain and digital marketing.

White paper writing services costs

Every white paper project is unique. Our white paper pricing will depend on the unique scope, length and level of research required for your project. Typically, we charge by the day or project for a standard 2,500–5,000 word white paper. Get in touch with us to discuss a personalised quote.

How our white paper content writing services work

White papers tend to be long-form content, ranging from around 2,500 to 10,000 words. When you give us your brief, we’ll ask you a few questions:

What’s the aim of your white paper? Are you showcasing a product, optimising for search engines or tackling an issue in your industry?
How much data can you provide us with? Would you like us to conduct any particular in-depth research as part of the writing process, or even tackle some technical writing?
Which case studies could help strengthen your story?
Who’s lending their voice to your white paper? Do you need us to interview subject matter experts or thought leaders?
How will you distribute your white paper to your target audience – in print, social media, online or everywhere?
Do you have any specific project management needs or in-house contacts?

Once you receive your first draft, we’ll go through any revisions or edits with you. Your white paper writing services also include clear annotations for where any graphs or illustrations should go, plus links to the data. (We’re not graphic designers but have plenty of freelancer contacts who can help you out.)

Effective white papers take longer than other types of content creation – they go in-depth and may have more proofreaders than usual – but they’re worth it. They can serve as a lead generation magnet, push customers down the ‘funnel’ and position you as an industry expert. Especially if you work with talented freelance white paper writers.

Send us your brief >

Here’s one we made earlier – some of our past white papers

72% of B2B buyers said a white paper helped guide their final decision…

Supply chain resilience

Reuters, 2022

Sustainability credentials

Partners PR, 2022

Outdoor working and living

Muzo, 2021

Digital transformation

Netsells, 2021

SEO in law firm marketing

Legmark, 2021

Big and bulky logistics

Reuters, 2022

Want to know more about our white paper services?

Ready to hire an expert white paper writer for your next project?