Whitepapers

How our whitepaper content writing services work

Whitepapers generally tend to be long-form content, ranging from around 2,500 to 10,000 words. When you give us your brief, we’ll ask you a few questions:

• What’s the aim of your whitepaper? Are you showcasing a product or tackling an issue in your industry?
• How much data can you provide us with? Would you like us to conduct primary research?
• Who’s lending their voice to your whitepaper? Do you need us to interview experts?
• How will your whitepaper be distributed – in print, online or both?

Once you receive your first draft, we’ll go through any edits with you. You’ll also get clear annotations for where any graphs or illustrations should go, plus links to the data. (We’re not designers but have plenty of contacts who can help you out.)

Whitepapers take longer than other content – they’re longer and may need approval from more people – but they’re worth it. They can serve as a lead magnet, push customers down the ‘funnel’ and show that you know your stuff.