Agencies Archives - Katie Lingo

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Portfolio Piece
Agencies
3rd January 2021

Understanding digital transformation

If you find the idea of digital transformation daunting, you’re not alone. Despite the prevalence of modern technology, today’s industries are less than 40 per cent digitised. Our mission is to convince business owners that ‘going digital’ is the only way forward. One of the biggest objections is a simple lack of understanding. Business owners […]

Portfolio Piece
Agencies
3rd January 2021

Disrupting customer mobility: interview with Richard Rowson

With talk of HS2 developments, innovation in rail travel is at the forefront of everybody’s minds. Nobody knows this better than Richard Rowson, transport technology consultant and co-founder of YoRIC – The York Rail Innovation Community. With 25 years’ experience in transport technology, including a product development director role at Trainline.com, Richard says he co-founded […]

Portfolio Piece
Agencies
3rd January 2021

The future of fintech recruitment

At the turn of 2020, no one could have predicted a pandemic that would send shockwaves across the global economy. In a particularly challenging year for start-ups, fintech companies have borne the brunt. Revolut, for example, went through a $500 million capital raise two months before coronavirus hit. Few people understand these challenges as well […]

Portfolio Piece
Agencies, Print Media
3rd January 2021

What does business development look like post COVID-19?

In an age where face-to-face communication is a luxury, business development is no easy task. Countless industries that have replied upon direct marketing, for example through networking meetings, trade shows and client entertainment, have ground to a halt. As with all marketing, resting on our laurels puts us at risk of strategic drift. Our competitors […]

Portfolio Piece
Agencies
3rd January 2021

The best free tools for content marketers

When it comes to budgeting, marketing is one of the most overlooked departments. Fifty-eight per cent of small businesses spend less than five hours per week on marketing. Twenty-eight per cent say they can’t afford it. We get it. Marketing is a luxury for some and most senior staff only want to see bottom lines. […]

Portfolio Piece
Agencies
3rd January 2021

How active learning supports a safe transition back into schools

Jon Smedley says physical learning is the only way to get students back on track. As if teaching primary school students wasn’t difficult enough, we now have the ‘new normal’ transition to contend with. Pupils around Britain are essentially starting again – relearning their social skills, while feeling the pressure to be on-track. For the […]

Portfolio Piece
Agencies, Print Media
3rd January 2021

Five tips for investing in tech on a budget

With so many options available to modern schools, how can management teams choose the best tech for their budgets? Winston Poyton shares his top tips. Any growing school will likely have big ambitions for improving efficiencies and student wellbeing. Whether we’re automating tasks or engaging with parents, tech has a huge role to play. What […]

Portfolio Piece
Agencies, Print Media
3rd January 2021

Case study: Pocklington Junior School

Reading is not only an essential life skill, but a gateway into a world of new experiences. With one in five children unable to read well by age 11, Britain’s primary schools are facing an overwhelming challenge. At Pocklington Junior School, their mission is to foster a reading culture among all students. With 267 pupils […]

Portfolio Piece
Agencies, Small Business Owners
18th March 2019

Japanifying Jameson: targeting new markets with Irish brands

In one of the largest trade deals in history, the EU-Japan Economic Partnership Agreement was signed on July 17, 2018. Though the deal will not come into force until at least February 1 2019, it does present a wealth of opportunities for global trade. Reports reveal that the new trade agreement will account for one […]

Portfolio Piece
Agencies, Small Business Owners
21st February 2019

Five cultural misunderstandings to know before launching in Japan

In 2013, the Japanese government set about creating a three-pronged approach to break free of economic stagnation. Known colloquially as the “Abenomics” strategy, named after the incumbent prime minister, Shinzō Abe, the initiative has catalysed huge economic changes including almost 50 per cent lower unemployment, 2.5 million more women in work and a 53.7 JPY […]

Portfolio Piece
Agencies
15th October 2018

Leanplum - Mobile Marketing Automation

What Is Mobile Marketing Automation? Mobile marketing automation is the replacement of manual marketing methods with automated processes. It’s an essential tool for marketers who want to engage their users with relevant, personalized notifications. How Does Mobile Marketing Automation Work? Ideal for those wishing to target large audiences, mobile marketing automation uses specialized automation software […]

Portfolio Piece
Agencies
24th July 2018

Micro Moments in a Mammoth Industry

On May 24, 2016, Google hosted its fourth annual Performance Summit – a conference aimed at sharing the latest in its innovations for Google Analytics and Google AdWords customers. In a continually evolving digital landscape, these events serve to address marketers, retailers and the general public about the latest developments to the search engine giant’s complex algorithms. […]

Portfolio Piece
Agencies, Small Business Owners
11th June 2018

Food Allergies in Dogs: How to Make Your Pup Feel Better!

What springs to mind when you hear the words: “food allergy”? Most likely, playground memories of school friends who couldn’t eat peanuts, or all of the gluten-free food we now see filling the shelves at the supermarket. It’s easy to forget however that man’s best friend can also suffer from food allergies. Whether he’s a […]