21st July 2023
What I learnt at work experience
by Lana De Souza, sixth form student at Archbishop Holgate’s School Work experience is a concept where you either love it or hate it. In my case, I have loved it! Throughout my work experience at Katie Lingo, I have learnt a lot of new things and gained a deeper understanding of marketing ideas and […]
11th April 2023
Katie Lingo is now on YouTube!
A picture tells a thousand words, so we’ve decided to create a YouTube channel. You can access the channel here if you want to hear more from us in video format. What can I find on the Katie Lingo YouTube channel? Don’t worry. We’ve not turned into vloggers overnight. We’ll leave the toy unboxing to […]
8th January 2022
How Dumb Were You at 22?
I don’t know about you, but I’m feeling 22… That’s a lie. I’m painfully aware of the fact I’m soon to be turning 32. On the plus side, I’m old enough to realise that 32 is no age at all. Likewise, age is relative – like many things in life. But enough about yours truly. […]
26th September 2021
Nailing Your Presentation Skills…as Told by BrightonSEO
If I had a pound for every presentation I’d watched at BrightonSEO this year…well, dear reader, I’d have 18 whole pounds. No fewer than 360 minutes did I spend scribbling on the topic of just about anything, including: Hiring sustainably Keyword research Content strategy Causal inference Google’s latest trickery… …and a whole lot more. You […]
27th August 2021
Lessons in Marketing - and Humility - From Failed Party Planning
Remember that Netflix documentary, Fyre, where everybody was invited to an exclusive party promoted by the world’s best-known influencers? Scale that down by about a million, and you might remember a little ‘party’ I feebly tried to promote in the first half of 2021. In November 2020, beleaguered by the thought of #Lockdown2, I came […]
6th May 2021
Levelling Up: The Geek’s Guide to Growing Your Freelance Business
While many of you were merrily wishing the rain away this May Day, Craig and I were holding an AGM: awesome…growing…methods. Or something. We can’t strictly call it an AGM because we had one in September. If sitting down with a notepad and doughnuts counts. This time around, our meeting had a little more structure […]
1st April 2021
Lessons in Public Speaking, Courtesy of My Nan
LinkedIn was a quiet place in March. The dulcet tones of Katie Lingo and the Friday posts to which you could set your watch were nowhere to be seen. In the streets, the children screamed. The lovers cried and the poets dreamed. *Ahem. Not quite. But it’s fun to pretend that people might be wondering […]
9th February 2021
We Need to Talk About Alcohol
Of all the revelations from the last 12 months, one of the most ‘sobering’ was a grim statistic: alcohol-related deaths have hit a record high. Data from the ONS states that 5,460 deaths between January and September 2020 were caused by alcohol. Now, I’ve been thinking about writing this for a long time. It just […]
29th January 2021
So, You Wanna Be on TV?
When I asked my fellow writing pals if my trysts with reality TV would make for engaging content, I didn’t think they would actually say yes. Welcome to January 2021, where inspiration is lacking, but stubbornness prevails. I have committed to another year of #Write26, so you’re going to hear about what it’s like to […]
31st December 2020
The Takeaways from One Year of #Write52
There we have it – somehow, in what has been the longest and shortest year of our lives, 2020 is over. We’ve all learnt a lot this year and have embarked on our own projects. Here’s hoping you can gain something from this personal endeavour: #Write52. What is #Write52? If you’re not familiar with it, […]
1st December 2020
Why Are We Still Pushing the Six-Figure Ideal?
A week ago, I was followed on Twitter by a chap promising to help me become a “six-figure copywriter in six months”. His pinned tweet told me he’d just won a $65 an hour job. £50 an hour. Let’s do some maths. To reach £100,000 at £50 an hour, we’d need to work 2,000 hours. […]
19th November 2020
Black Friday 2020: Retail Frenzy or Digital Disaster?
We’re one week away from Black Friday and I’m still pulling Excitable Edgar’s dragon ash out of my hair. Is it that time of year already? If you’ve not been on the internet this week, first, check your pulse, then check social media. The Christmas adverts are back with a vengeance. And with them, the […]
12th November 2020
Did Bad Marketing Cost Trump the Election?
Popping the cork of a Tesco Finest prosecco bottle might sound like standard practice at Katie Lingo HQ, but last Saturday there was a reason: the defeat of Donald Trump. Trump supporters, look away now. You’re about to see a scathing, although balanced, attack on your man. For all his money, Twitter followers, 72 million […]
5th November 2020
Tone Deaf or Virtue Signalling? Watching Our Words in #Lockdown2
At the turn of November, I shared a ‘guilty’ Instagram post stating that I’d been feeling a little ‘tone deaf’ with my content. There you were, watching old Floppy Hair telling us to stay home. I was prancing around in a Halloween costume. Thankfully, my three whole followers told me there was nothing to worry […]
8th October 2020
How to Make the Most of the ProCopywriters Conference
You may have noticed that the ProCopywriters Conference is taking a slightly different approach for 2020. Last year’s attendees may recall running around London’s Barbican Centre with lanyards swinging. This year, we’re taking in the wisdom of the industry’s finest at home. In our pyjamas. What’s on at the 2020 ProCopywriters Conference? If you’ve not […]
24th September 2020
Leads in the Time of Corona
Ten points if you get the joke, Colombian literature enthusiasts. This week’s data-is-sexy-I-promise tribute goes out to leads, and how we’re approaching lead generation right now. Lockdown really does feel like 100 years of solitude, doesn’t it? Okay, I’ll stop. But it does shed light on the powerful switchover to virtual we’ve seen in recent […]
28th August 2020
What Recession? How Speed Affects Post-COVID Recovery
Is anybody else feeling like this? The mainstream media forebodes a looming recession, but life feels like it’s going at breakneck speed. Of course, there are always winners and losers in a crisis. Travel has taken a devastating hit, while Netflix had its biggest quarter ever this year. Others are slowly creeping back. 10.5 million […]
30th July 2020
Beware - Freelancers Are Taking Over
Yay! Another sobering stat from our good friend the coronavirus. Marketing Week is predicting “significant job losses” as the furlough scheme comes to an end. With marketing departments shrinking, are we now relying on freelancers to pick up the pieces? Like anything in the digital/creative space, it depends. Certainly, in recent years we’ve witnessed a […]
15th July 2020
Move Over, Content – Is User Experience Now King?
“A great user experience enables us to get more done. In contrast, a bad experience could stand in the way of finding valuable information on a page.” These wise words from Google signal a forthcoming algorithm shift, with user experience at the helm. This poses the question, then: Is user experience more important than content? […]
21st June 2020
Father's Day - a Few Words of Wisdom From My Father
Father’s Day. To the ire of traditionalists, this ‘Hallmark holiday’ has earned its place in the supermarket aisles – perhaps even overtaking Mothering Sunday. (No Easter egg distractions. Good move, dads.) Friends and extended family have trodden on eggshells around me for the last two Father’s Days. Having lost a parent in 2019, I find […]
1st April 2020
Creativity. The One Good Thing to Come from Corona.
They say necessity is the mother of invention. It seems, with our necessity to socialise, we’ve birthed a new wave of creativity in the digital age. Of course, the ever-changing situation feels bleak and precarious. Nobody knows how long this ‘lockdown’ is going to last, or how many job roles will be lost/changed forever. On […]
28th February 2020
The More You Learn, the More You Earn?
“The more you learn, the more you earn,” says Warren Buffett. Or Frank Clark, if we’re to believe Goodreads. Either way – this week’s post is inspired by a little background project I’ve been doing. I’m not sure how to put this, so I’ll just be blunt. I have no qualifications in marketing. Run for […]
21st February 2020
Not Another Marathon…
“I am NEVER doing that again!” she cried as she limped her way over to the non-alcoholic beer tent. Four hours and 57 minutes of activity later, she’d finished her first and only marathon. That didn’t last long. The silly rabbit then told one of her clients, a national charity, about the Yorkshire Marathon. She […]
5th February 2020
I've Been Invited Onto The Apprentice.
WHY do I do these things. Sorry for the clickbait title – I’ve been invited to audition for The Apprentice. Tomato, tomato. You might think I’m as fame-hungry as Katie Price when I tell you this isn’t the first TV show for which I’ve auditioned. In fact, it’s not even the first in the last […]
26th January 2020
Lessons Learned in 2019
A new decade. The year of Brexit. The roaring 20s. It sounds pretty overwhelming but, akin to the daunting transition into my 30s, it is just another year. In spite of personal challenges, 2019 was my most successful year yet. The above infographic pretty much sums up the last 12 months, but the salient points […]