Blog Writing Services
Your expert freelance blog writer
Katie Lingo is a content marketing service made up of two award-winning UK freelance blog writers - Katie Thompson and Craig Taylor. Katie started the business in 2016 and is a trained journalist and marketer. Craig came on board in 2020, bringing a more technical background.
And there's no polite way of saying it...we bloody love a good blog post.
We offer an SEO blog writing service for both agencies and businesses. You might have a strategy in mind, or may come to us for ideas. Either way, we promise uniqueness, authority and quality. (We’ve won a few awards for blogging, too.)
So, if you’re looking to move beyond the “hello world” days of yore and work with an expert blog writer to inform and persuade your readers, give us a shout.
Get in touch
Blog writing agency. Human touch.
Think of your viewers as two segments: the humans and the machines. Yes, in an ideal world, the machines would complement the humans – and for the most part, they do – but there are considerations we need to make for each.
Blog writing can serve to inspire, entertain, educate or sell. Blog posts are shareable, giving you a chance to showcase your expertise on social media or build links back to your site. Drop an informative, original, human-written blog article and watch the readers flock. Back your engaging content up with deep dive pieces like white papers and technical writing and you’re onto a winner.
Blog writing for SEO
And now for those robots – the robots that are serving us humans, of course. Blogging keeps your website content fresh, signalling to Google that you’re ahead of the game.
If you’re blogging with an SEO strategy in mind, give us a shout. As part of our content writing services, we’ll conduct keyword research and put together a content strategy that targets customers from all angles. Informational. Transactional. Navigational. Whatever your topic, as professional copywriters, we’re ready to get stuck in. Just don’t expect any keyword stuffing or mundane copy of any kind.
No niching here…
Learning about your sector is all part of the fun, but chances are we’ve covered it already. Bring on the research, the interviews, the formatting. As expert writers, we’re ready to go.
The choice is yours.
Whether it’s news and views or ranking for specific terms, blogging helps you do both. We’ll help you build a consistent content strategy – or follow one you’ve built. We’ll also slot right alongside your in-house team, if needed. Just send us a brief and we’ll fill in the gaps.
Looking for inspiration? Real-life examples of our professional blog content writing services
Here’s just a taste of the industries, topics and blog post writing services we offer. Get in touch if you’d like us to tackle your niche.
Fast-paced blog project
For an up and coming parental website and mobile app, we delivered a velocity publishing campaign to build authority in a short space of time.
Over just a few months, we wrote around 75 blogs covering many different aspects of parenthood. This included evergreen SEO content and pieces based around current affairs. The impact was a massive 300%+ rise in keywords, rankings and site visibility.
Travel blog writing
For this project, our travel blogging service took on a local twist. As York-based copywriters, we supported a Yorkshire holiday home provider with a campaign to help people plan breaks in God's own county.
This was a great chance to not only share our insider tips, but also find some new hidden gems. The resulting blogs boosted organic traffic and helped drive new client enquiries.
Technology blog content creation
Have we mentioned we love to get techy? For many years now, we've worked with a European data centre and managed IT provider to produce monthly technical blogs.
Topics range from cloud computing and AI to cybersecurity and practical how-tos. The goal is always blending detail with clarity, positioning our client as trusted experts while improving search visibility in a technical field.
SEO blog writing for competitive terms
A mobile app provider asked us to run an ongoing blogging campaign to win rankings on high-value search terms.
Covering topics like dating and relationship advice, we combined a light, fun tone-of-voice with SEO-friendly content to rank in a really competitive field. The result was stronger authority for the website and an uptick in app downloads.
Healthcare article writing
A global healthcare tech company hired us to produce deep-dive blogs. These would show off innovations in healthcare technology while considering future advancements.
To do so, we interviewed product owners and subject matter experts, shaping their insights into engaging articles. It involved lots of research but provided genuinely original thought leadership, building a foundation for further blogs, white papers and podcasts.
Financial services blogs
For a leading UK financial services provider, we produced regular blogs covering everything from personal finance to global economic news.
In such a regulated industry, each piece had to balance authority with accessibility with strong fact-checking. The resulting blogs helped readers with finance and investing while building trust in the brand.
How much do our blog writing services cost?
The answer to this question is…what exactly are your blog writing needs? Over our years as professional writers, we’ve written everything from short, sharp 500-word pieces through to 2,500+ word behemoths. Some pieces call for interviews and deep research, others might be relatively quick. Once we know how much time your blogs might take, we can give you a firm quote.
For an indication, our day rate starts at £400+VAT based on the yearly ProCopywriters members’ survey. Depending on depth and word counts, we’d usually deliver 1-2 blogs per day. Get in touch and we’ll figure out a pricing model that best suits your needs.
"Cannot recommend Katie Lingo enough"
“Katie gets it. Or rather, she got me. She understood my rather unusual business quickly, and rapidly tackled my messy heap of content with very little direction needed, editing and writing in a style completely consistent with my own but - critically - much more focused and search-friendly. Cannot recommend her enough.”
Tom Cheesewright – Applied Futurist
"Exceptional writing skills"
“Katie writes case studies and blogs for us, and she is great. Her exceptional writing skills and dedication to delivering high-quality content is why we continue to come back to Katie each month. She communicates effectively, ensuring a seamless collaboration.”
Daisy Francis – Operations Director, AdvaNova
"Detailed and well-structured blog content"
“Katie & Craig are simply awesome! They provide my clients with incredibly detailed and well-structured blog content on all manner of complex topics in a short timeframe. Communication with Katie is exceptional and makes my life 100 times easier. Couldn't recommend enough!”
Will Harman – SEO Account Director, Found
What can hiring a professional blog writer do for your business?
As experienced writers, we believe in the golden rule of copywriting: show, don't tell. Watch the video below to see what a consistent blogging strategy did for our very own website!
Don't just take our word for it...
Frequently asked questions (FAQs)
Find answers to common questions about our blog writing services. You can also browse our FAQs for more information.
Is blogging worth it?
The short answer: yes. The long answer: if you’d like to attract the right visitors to your site, produce fresh content, increase search engine visibility and answer customers’ questions, then yes, blogging can provide fantastic return on investment. With the right strategy and consistent publishing, high-quality blogs are a valuable tool in B2C and B2B digital marketing campaigns for startups, SMEs and multinationals alike.
How many words should a good blog post be?
There are no rules when it comes to blog length. As freelance blog writers, we’ve seen it all. Anything from 400 to 2,500+ words is usual, although most fall into the 800-1,400 word range, in our experience. This gives you enough room to write an engaging blog that gets in-depth enough without putting off readers.
How much does it cost to hire a blog writer?
The cost to hire a blog writer in the UK varies based on topic, volume, word counts and research. At Katie Lingo, we base quotes for our high-quality human-written blogs around our day rate, starting at £400+VAT. For a chat and bespoke quote, just get in touch.
