Professional Copywriting Services
Your expert freelance copywriter
Katie Lingo is a content marketing service made up of two award-winning UK freelance copywriters - Katie Thompson and Craig Taylor. Together, we help companies and agencies write tight, benefit-focussed copy that sells.
You’re the expert in your field – but putting that into words is no mean feat. Just as writing out a personal statement can feel icky, bigging up your brand can make your toes curl. Enter: a professional copywriter.
Such is the challenge of copywriting that it’s become a whole industry in itself. Ask the team at ProCopywriters (we’re members, by the way). However well you know your brand, the best copywriters will bring out YOUR best using a few tricks of the trade.
So, if you need a hand finding the right words, ask about our professional copywriting services.
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What does a professional copywriter do?
An expert content writer is there to make your brand look good. But of course, there’s so much more to it than that. A true copywriting professional understands that it’s not all about the brand voice but the reader and their user experience. It comes down to three little words:
Show. Don’t tell.
How our copywriting services work
We can’t give you all the tricks of the trade (we’d have to kill you), but we can tell you how Katie Lingo’s high-quality content writing services work:
- The brief: understanding who you are. This isn’t so you can tell people how wonderful you are – but so you can tailor your page copy to solve their problems.
- The mission: understanding what you want them to do. In most cases, this is buying, but it could also be filling out a form, downloads, even picking up a phone. In fancy pants terms, we want conversions.
- The format: picking one of the above, like a landing page, Google Ad, press release or case study, and designing copy accordingly. It’s not just about how it sounds, but how it looks.
- The magic: where tricks are best copywriting practices, of course. Here we focus on benefits, not features. We talk to the reader and we avoid the waffle.
- The call to action: the crucial moment, the summit, the final chorus. This is your chance to make the reader act. Small words. Big impacts.
Put it together and what have you got? Copy that makes people do what you want them to do – without a gun to their head.
What copywriting services do we offer?
Copywriting comes in many different forms. From SEO to emails, see how hiring a freelance copywriter could help you.
Website copywriting services
Arguably the most sought-after copywriting service, website content writing is all about making those landing pages sparkle. Your webpage has a purpose – with the right content design, tone of voice and calls to action, you’ll guide visitors through to the next step.
SEO copywriting services
Help your target audience find you on search engines with SEO-friendly copywriting. From keyword research to conversion rates, use high-quality SEO content to attract organic traffic.
Email copywriting
You’ve done the hard part: they’ve signed up. Now give them a reason to stay. Strong email marketing copy treats readers as individuals, whether it’s an InMail or a newsletter. Speak to the humans – not the spam box.
Micro copy
Not as cute as micro pigs, but just as teeny. You know those heart-warming little messages on the bottom of your cereal bar? Somebody writes those. We’d love to write yours and show off your cheeky side.
Paid advertising
We live in a 280-characters-or-fewer world. How can you make people buy with so little space? Paid advertising platforms don’t make it easy. That’s our job. Get in touch to make every word count.
Printed media
Print ain’t dead, and neither is your copy. Whether it’s a sales letter, a flyer for a trade show or a full-blown brochure, we’ve got your back. Want to collaborate? Pair us up with your graphic designer for a little added value.
Advertorials
Whether it’s part of a magazine package or blown up on a billboard, add personality with a strong advertorial. Keep it simple with killer slogans or reel them in with the best of your brand.
eCommerce
Use clever eCommerce web copy to convince your customers. From new websites for start-ups to revamped product descriptions, see the magic of the English language.
Content marketing consultant
Give someone a fish and they’ll eat for a day. Teach them content marketing strategy and they’ll be creative for years. We’ll sit down and discuss your goals - from new business to social media posts - and the role copywriting plays within that.
How much do our freelance copywriter services cost?
The pricing of our outsourced copywriting services varies based on things like project depth, research needed and other factors like retained work.
But as an indication, our day rate is from £400+VAT. This is based on typical professional copywriter fees in the yearly ProCopywriters members’ survey. When you get in touch, we’ll chat about your needs and build a quote that’s bespoke to you.
“Highly recommended”
“Katie Lingo completed a copywriting exercise for me and did a fab job. Highly recommended for your copywriting tasks!”
Ann Read – Founder, The PA Portal
"Fantastic copywriter”
“Katie Lingo offers fantastic copywriting across a diverse range of sectors and topics. Would 100% recommend.”
Josh Westerman – Account Director, Brand8 PR
“Enjoy working with Katie Lingo”
“Always enjoy working with the Katie Lingo team, knowledgeable, nice to work with and would recommend.”
Richard Lowes – Creative Director, Punch Hospitality
Don't just take our word for it...
Hire a professional copywriter for your next project
Ready to get started? At Katie Lingo, we’re ready when you are. Whether your a small business, agency or international enterprise, simply get in touch using the button below and we’ll discuss how our professional copywriting services can help you reach potential customers.
Frequently Asked Questions (FAQs)
Answers to common questions about our professional copywriting services. You can also browse our FAQs for more information.
What does a freelance copywriter do?
A freelance copywriter can help with a range of tasks. Maybe your in-house team in swamped. Perhaps you’ve landed a large writing project that needs an extra pair of hands on content creation. Or maybe you simply need an expert copywriter to lend their expertise. Whatever the reason, an experienced freelance copywriter will be ready to jump into your project, adapt to your style and unique voice…and get the job done.
How important is SEO for copywriting?
There are some copywriting projects – think print media, brochure copy or technical pieces – where SEO might not be the most important factor. But for web copy and SEO copywriting, adapting to search engine needs is crucial. But as a professional copywriter, we know that we’re writing for humans first of all – that means readability comes first, then online presence.
What is the hourly rate for a copywriter in the UK?
There is no set hourly rate for a UK copywriter. And, to be honest, we find that charging by the hour can lead to rushed jobs and poor results. That’s why we charge by the day or project – our rates start from £400+VAT per day.
What is the first rule of copywriting?
The first rule, the golden rule, the mantra we base our copywriting on, is…
Show. Don’t tell.
This involves taking the reader through the benefits of your product, showing them how you solve their problem, compelling them to take action. It doesn’t matter if that’s blog writing, a sales page or any other copy, that’s how a true copywriting professional really gets results.
What skills are needed for a copywriter?
Every good copywriter starts with empathy. Putting yourself in the customer’s shoes lets you understand their wants, desires, problems and pain points. Only then can you describe how the product meets those needs. Pair that with thorough research, high-quality writing and search engine optimisation, and you’re onto a winner.
