White Paper Writing Services
Your expert freelance white paper writer
Katie Lingo is a UK content writing service started in 2016 by award-winning freelance white paper writer Katie Thompson. Craig Taylor joined in 2020, adding strong technology expertise. Combining the two, Katie Lingo offers white paper content writing services that help businesses build client trust, explore topics in detail and demonstrate authority.
You might already have killer landing page copywriting or some jaw-dropping blogs. But are you ready to level up? Enter, professional white paper writing services: a surefire way to convince your audience and potential customers.
Working with an expert white paper writer gives you the chance to show thought leadership and build your brand. Ready to position yourself as an expert in your industry? Get in touch.
Hire a professional
Professional white paper writing services
If you want to explore a specific topic in detail, sometimes, only this kind of in-depth long-form content will do. Writing white papers first came to prominence in the 90s and have gathered pace since the business world went online.
Today, they’re an essential in any B2B content marketing strategy to generate leads and showcase in-depth analysis.
Why write a white paper?
Put yourself in your target audience’s shoes. They’ve got a problem. They may or may not know what service they want. They find your site through your ads or blog posts and could be prospective customers – but they need a little more convincing.
Forget the elevator pitch: they need high-quality content from expert white paper writers. Your well-researched white paper is the resource that’s going to turn their ‘meh’ into ‘yeah!’. If you need a hand, outsourcing white paper writing to a professional copywriter is the way to go.
As white paper content writers, we’ve covered all sorts of topics, including:
- PR
- Manufacturing
- Supply chain and logistics
- SaaS and technology white papers
- Cloud computing
- App development
- Cybersecurity
- Energy and sustainability
- Finance and fintech
- Healthcare
- Digital marketing.
Here’s one we made earlier – examples of our white paper content writing services
72% of B2B buyers said a white paper helped guide their final decision…
Supply chain resilience
We were tasked with writing this white paper to explore how businesses can prepare for uncertainty and adapt to disruption in global supply chains.
Commissioned by Reuters, it delivered insight into building resilient supply networks that can weather the storm – without losing sight of efficiency and innovation.
Sustainability credentials
Everyone’s talking about ESG. But how do you actually prove your sustainability credentials?
This white paper, written for Partners PR, went into the strategy, storytelling and data that businesses need to truly stand out.
B2B white paper services
Written for Muzo, this white paper explored how outdoor environments can boost wellbeing and collaboration.
Our findings allowed for a fresh take on space design grounded in research. As B2B white paper writers, this gave business readers a creative rethink of the modern workplace.
Technical white paper copywriting
Commissioned by app development experts Netsells, this white paper analysed how organisations can make smarter digital moves.
With several expert interviews, it showed how to use real difference-making tech over gimmicks to provide true digital transformation.
SEO in law firm marketing
In this white paper for Legmark, we showed how law firms can use search to build authority and win new clients.
The result? Clear and actionable guidance tailored to the legal sector's unique needs.
Big and bulky logistics
This Reuters white paper went into the big, bulky world of large-item delivery. It’s about logistics.
But more than that, it's also about the tech involved, sustainability initiatives, and the expectations of today’s shoppers.
How much do white paper writing services cost?
Every white paper project is unique. Our white paper pricing will depend on the scope, length and level of research required for your project. Typically, we charge by the day or project for a standard 2,500–5,000 word white paper.
As a general rule, our day rate is from £400+VAT and this will be reflected in the overall project price. Depending on the subject, customer needs and depth of research needed, we would deliver a standard white paper within 10 days.
Get in touch with us to discuss your personalised quote.
"Authentic human copy"
“I have worked with Katie and Craig on several projects for my clients and have been impressed not only by the content itself, but also by how easy and enjoyable they are to work with.
Katie and Craig get the value of powerful authentic human copy in a world of poor AI-generated filler. I look forward to collaborating with them for years to come!”
Bethan Vincent - Founder and Managing Partner, Open Velocity
"A way with words"
“A way with words and won't let you down! I've commissioned Katie for content on a number of projects now and every time she has delivered.
A lovely person to speak to and work with - which is always a major plus - and superb at words.”
Sam Borrett - Director, Legmark Ltd
"Katie Lingo just gets it"
“I’ve engaged Katie’s services on numerous occasions in the past, on a broad gamut of clients. She has never let me down, either with availability, being very accommodating, or the quality of her output.
In my experience, neither brand, nor type of work troubles her. She just gets it. Added to that, she’s an absolute hoot. Thanks Katie!”
Lee Stobbs – Director of Creative Services, Intermarketing Agency
Don't just take our word for it...
Frequently asked questions (FAQs)
Find answers to common questions about our white paper writing services. You can also browse our FAQs for more information.
What is white paper copywriting?
White paper copywriting combines several different skills involved in content writing. First, it takes usual copywriting standards and applies them in a long form format, building trust in your brand, giving expert opinion and providing key facts. And when you work with a professional white paper copywriter, they will achieve these things while also generating leads and convincing potential customers. The end result is not a sales pitch. Instead, you’ll have a high-quality asset that can aid in many areas of your digital marketing strategy.
Are white papers worth it?
Yes, white papers are absolutely worth the extra effort to create. In fact, we’d say they’re an incredibly powerful B2B marketing tool. That’s because they go into deeper detail than a standard blog ever could, analysing the issue in hand and coming to solid conclusions. Plus, they’re a chance for anyone from startups to global entities to build authority, catch leads and convert clients.
How long should a white paper be?
A white paper does not have a defined minimum or maximum length. As professional writers and freelancers, we’ve created pieces across many industries ranging from as small as 2,000 words through to 10,000+. But as an average, we’d say around 3-5,000 words is a good blend of detail and readability.
What should a white paper include?
Our white paper writing methodology is usually highly structured. We’ll typically build it into logical chapters than guide and signpost the reader through your story. Then, we’ll usually combine these with an executive summary, a helpful table of contents and strong conclusions, with links to research papers and references. If we’ve interviewed experts for your piece, we’ll also pepper quotes throughout to strengthen the narrative.
How to write a white paper in the UK?
The key to a well-written white paper is to do the research, interview experts and write a structured piece with a strong narrative. Looking to convince clients and build trust? Ask about our UK white paper content services.