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Acquisitions of clients
Blog
Industry
31st March 2024
So your client’s gone through an acquisition – now what?

Nobody likes change, and a merger/acquisition is a pretty major one. In Q4 2023, the value of UK domestic mergers and acquisitions was £2.7 billion, up from £2.5 billion in Q3. As for our industry, well…anyone who’s not under a rock will know all about the deluge of tech lay-offs since 2023. So what happens […]
truths copywriting
Blog
Industry
27th February 2021
Six Uncomfortable Truths About Copywriting

“Accept certain inalienable truths. Prices will rise; politicians will philander. You too will get old.” There are some truths in life we cannot escape, and not just those we hear in weird 90s essay-cum-Baz-Luhrmann-hits. Like death, taxes and household cables contorting themselves, another inalienable truth is this: Exceptio probat regulam in casibus non exceptis. Once […]
propcopywriters report
Blog
Industry
7th August 2020
The ProCopywriters Report 2020: What Have We Learned?

If you’re a regular on the Katie Lingo blog, you’ll know I love a good report. Evidently, it seems that you do too. The 2020 ProCopywriters Report has had the biggest number of respondents ever at 640 – up 13 per cent on last year. With perhaps the most diverse participant pool ever, including a […]