27th February 2021
Six Uncomfortable Truths About Copywriting
“Accept certain inalienable truths. Prices will rise; politicians will philander. You too will get old.” There are some truths in life we cannot escape, and not just those we hear in weird 90s essay-cum-Baz-Luhrmann-hits. Like death, taxes and household cables contorting themselves, another inalienable truth is this: Exceptio probat regulam in casibus non exceptis. Once […]
7th August 2020
The ProCopywriters Report 2020: What Have We Learned?
If you’re a regular on the Katie Lingo blog, you’ll know I love a good report. Evidently, it seems that you do too. The 2020 ProCopywriters Report has had the biggest number of respondents ever at 640 – up 13 per cent on last year. With perhaps the most diverse participant pool ever, including a […]