Why We Must Stop Pandering to the Algorithm
This morning, like many others, I woke up to a barrage of messages from my family Whatsapp group, arguing about coronavirus. Long story short: seven diametrically opposing views do not make for happy families. What has this got to...
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Beware – Freelancers Are Taking Over
Yay! Another sobering stat from our good friend the coronavirus. Marketing Week is predicting “significant job losses” as the furlough scheme comes to an end. With marketing departments shrinking, are we now relying on freelancers to pick up the...
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Is COVID-19 the End of Travel Blogging?
Image credit – @imjustagirl16 This time last week I had a very lively Zoom call with a travel client. I won’t reveal their identity, but I will say the obvious – times are hard. Thankfully, they’re a positive bunch...
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Creativity. The One Good Thing to Come from Corona.
They say necessity is the mother of invention. It seems, with our necessity to socialise, we’ve birthed a new wave of creativity in the digital age. Of course, the ever-changing situation feels bleak and precarious. Nobody knows how long...
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