25th June 2021
Principled, Paid and Partisan: The 2021 Reuters Digital News Report
It’s been a tricky time for journalism in the last year…or since 2016…or since the world went online, really. And yet, the trade soldiers on. Now in its 10th year, the Reuters Digital News Report is back with a vengeance. You might remember that I like to cover the report every year. It’s a labour […]
8th January 2021
Why We Must Stop Pandering to the Algorithm
This morning, like many others, I woke up to a barrage of messages from my family Whatsapp group, arguing about coronavirus. Long story short: seven diametrically opposing views do not make for happy families. What has this got to do with pandering to the algorithm? Everything. My wise old matriarch delights in sharing her daily […]
30th July 2020
Beware - Freelancers Are Taking Over
Yay! Another sobering stat from our good friend the coronavirus. Marketing Week is predicting “significant job losses” as the furlough scheme comes to an end. With marketing departments shrinking, are we now relying on freelancers to pick up the pieces? Like anything in the digital/creative space, it depends. Certainly, in recent years we’ve witnessed a […]
28th May 2020
Is COVID-19 the End of Travel Blogging?
Image credit – @imjustagirl16 This time last week I had a very lively Zoom call with a travel client. I won’t reveal their identity, but I will say the obvious – times are hard. Thankfully, they’re a positive bunch and there is a palpable optimism among the team. In fact, the resounding message from the […]
1st April 2020
Creativity. The One Good Thing to Come from Corona.
They say necessity is the mother of invention. It seems, with our necessity to socialise, we’ve birthed a new wave of creativity in the digital age. Of course, the ever-changing situation feels bleak and precarious. Nobody knows how long this ‘lockdown’ is going to last, or how many job roles will be lost/changed forever. On […]