28th May 2020
Is COVID-19 the End of Travel Blogging?
Image credit – @imjustagirl16 This time last week I had a very lively Zoom call with a travel client. I won’t reveal their identity, but I will say the obvious – times are hard. Thankfully, they’re a positive bunch and there is a palpable optimism among the team. In fact, the resounding message from the […]
9th April 2020
What Has Lockdown Taught Us About Marketing?
These are unprecedented times. Now, more than ever…this too shall pass. Sick of hearing marketing speak? You’re not alone. While the ongoing COVID-19 crisis has taught us what we can do, i.e.: Live without going outside Make banana bread Not kill our partners… …it’s also taught us about marketing. I’m not going to echo what […]
1st April 2020
Creativity. The One Good Thing to Come from Corona.
They say necessity is the mother of invention. It seems, with our necessity to socialise, we’ve birthed a new wave of creativity in the digital age. Of course, the ever-changing situation feels bleak and precarious. Nobody knows how long this ‘lockdown’ is going to last, or how many job roles will be lost/changed forever. On […]