23rd October 2021
Face Value: Has the Pandemic Eased Our Loathing of Selfies?
Thumb through a nineties photo album and marvel at all the wonderful sights you’ve seen in your life. The Eiffel Tower. The Statue of Liberty. The Pyramids. Scroll through a noughties Instagram feed and you’ll likely see those monuments again – only this time, with a big, manufactured, cookie-cutter grin in the foreground. Ah, selfies. […]
14th April 2021
Is Swearing the Secret to Better Marketing?
*Disclaimer: this article contains swearing in abundance. Please look away now if you’re easily offended. You’ve probably noticed that there’s a little more swearing on LinkedIn lately. Perhaps we’ve all let our guard down during the pandemic. Maybe we’re going for the shock factor. Or maybe it’s part of our branding. Are we “getting shit […]
27th February 2021
Six Uncomfortable Truths About Copywriting
“Accept certain inalienable truths. Prices will rise; politicians will philander. You too will get old.” There are some truths in life we cannot escape, and not just those we hear in weird 90s essay-cum-Baz-Luhrmann-hits. Like death, taxes and household cables contorting themselves, another inalienable truth is this: Exceptio probat regulam in casibus non exceptis. Once […]
15th May 2020
Baby, Baby - Do Children Make You a Better Marketer?
Confession time. I’m on the phone to a client. They tell me #lockdownlife is a nightmare with children. I react like this. via GIPHY How to respond? There’s the empathetic approach, of course. “Gosh, that must be so difficult for you. I can barely make toast without my cat interrupting.” Somehow, I don’t think a […]
6th May 2020
Be a Clown: Why Humour Will Help Your Marketing
Let’s begin with a story. I hope you’ve got a sense of humour. Here I am in 2017 sporting a rather mucky outfit, featuring one very granny-esque sports bra. I didn’t expect anyone to see it that day. Why is my t-shirt tied around my crotch? Well. My friend asked me to take part in […]
9th April 2020
What Has Lockdown Taught Us About Marketing?
These are unprecedented times. Now, more than ever…this too shall pass. Sick of hearing marketing speak? You’re not alone. While the ongoing COVID-19 crisis has taught us what we can do, i.e.: Live without going outside Make banana bread Not kill our partners… …it’s also taught us about marketing. I’m not going to echo what […]
17th September 2019
BrightonSEO…and One Very Long Run
I first came across BrightonSEO when the name came up at Leeds Digital Week. I remember thinking, if people are willing to commute from Leeds, it must be good. As it turns out, people fly in from all over the world to attend. The event tagline is “a long way from a room above a […]