8th January 2021
Why We Must Stop Pandering to the Algorithm
This morning, like many others, I woke up to a barrage of messages from my family Whatsapp group, arguing about coronavirus. Long story short: seven diametrically opposing views do not make for happy families. What has this got to do with pandering to the algorithm? Everything. My wise old matriarch delights in sharing her daily […]
12th November 2020
Did Bad Marketing Cost Trump the Election?
Popping the cork of a Tesco Finest prosecco bottle might sound like standard practice at Katie Lingo HQ, but last Saturday there was a reason: the defeat of Donald Trump. Trump supporters, look away now. You’re about to see a scathing, although balanced, attack on your man. For all his money, Twitter followers, 72 million […]