Why We Must Stop Pandering to the Algorithm
This morning, like many others, I woke up to a barrage of messages from my family Whatsapp group, arguing about coronavirus. Long story short: seven diametrically opposing views do not make for happy families. What has this got to...
Read moreWriting for SEO or Writing for Humans? The Constant Battle
Somewhere out there, hordes of SEO specialists are screaming at me: writing for Google and writing for humans are not mutually exclusive. If your content is good enough, they will say, then it should serve the purpose of keeping...
Read moreMove Over, Content – Is User Experience Now King?
“A great user experience enables us to get more done. In contrast, a bad experience could stand in the way of finding valuable information on a page.” These wise words from Google signal a forthcoming algorithm shift, with user...
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