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boundaries stalker
Blog
Industry
10th December 2020
2020: The Year That Personal Boundaries Forgot

The other night, an exchange with my co-director got me thinking about boundaries. Despite the fact that we’ve spent most of 2020 behind screens, it feels like we’re more up-close-and-personal than ever. I was absent-mindedly responding to a personal message on Instagram. A York man, whom I’d never met, was giving me advice on how […]
digital women awards
Blog
Industry
13th August 2020
Is Your Content Really Worth It?

I’ll let you in on a little secret. I do not like the word ‘content’. Shocking, I know, considering it’s my livelihood, and I use it pretty often. Why the beef? The term ‘content’ is simply too catch-all: it makes me think of ‘contents’…you know, like E numbers in baked beans or the contents of […]
LinkedIn engagement
Blog
Data, Industry
24th April 2020
#HashtagWinning: The Secrets of LinkedIn Content Data

#HashtagWinning: The Secrets of LinkedIn Content Data Ever feel like you’re shouting and nobody’s listening? We don’t need a mountain of data to understand the ‘corona effect’ on our marketing. As a self-confessed LinkedIn junkie, I get a kick out of creating content. Sure, I use Twitter, Facebook and the ‘gram, but LinkedIn is the […]