Portfolio Piece
Finance, Marketing
3rd January 2021
Selling an idea: start-ups and raising capital
Amazon, Uber, Netflix: in an age where start-up culture has gained celebrity status, some 64 per cent of Britain’s workforce wants to set up their own business. Many start-up ideas are funded on bootstrapping alone, with the founders using their own cash to source materials and acquire customers. To take it beyond an idea, says […]