Blogging Archives - Katie Lingo

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Portfolio Piece
Small Business Owners
12th December 2022

York Tier Bike Review

Other than its Roman walls, its gothic minster and its railway heritage, there’s something else York is known for: it’s “cycle city”. Voted as the fifth-most cycle-friendly city in Britain, it’s no wonder there’s a huge range of cycle lanes and biking routes dotted around the place. What is mysterious is why it took so long for […]

Case Study
Small Business Owners
10th May 2021

Peanut

The brief: Peanut offers an online community for women to connect online, navigating their way from fertility through to pregnancy and menopause. Its aim is to bring mothers together and reduce the stigma attached to the loneliness these women experience. In May 2021, the website had around 50,000 monthly visitors. Peanut wanted to increase its […]

Portfolio Piece
Small Business Owners
3rd January 2021

What is experiential learning?

From the moment we enter the world, our minds never stop learning. Everything we see, hear and feel is processed daily to create memories, patterns and associations. Of course, learning comes in many forms. In the traditional academic environment, we’re taught with structure. These curriculums and examinations assess us at different stages of our lives. […]

Portfolio Piece
Small Business Owners
3rd January 2021

Learning hubs: changing the face of 21st Century education

Muzo is proud to soon be joining forces with one of the most progressive learning providers in the world today. Learnlife, based in Barcelona, Spain, describe themselves as a “group of changemakers united by our passion to create a new lifelong learning paradigm”. We sent our team to Barcelona to discover Learnlife’s mission, and how […]

Portfolio Piece
Agencies
3rd January 2021

Understanding digital transformation

If you find the idea of digital transformation daunting, you’re not alone. Despite the prevalence of modern technology, today’s industries are less than 40 per cent digitised. Our mission is to convince business owners that ‘going digital’ is the only way forward. One of the biggest objections is a simple lack of understanding. Business owners […]

Portfolio Piece
Agencies
3rd January 2021

Disrupting customer mobility: interview with Richard Rowson

With talk of HS2 developments, innovation in rail travel is at the forefront of everybody’s minds. Nobody knows this better than Richard Rowson, transport technology consultant and co-founder of YoRIC – The York Rail Innovation Community. With 25 years’ experience in transport technology, including a product development director role at Trainline.com, Richard says he co-founded […]

Portfolio Piece
Agencies
3rd January 2021

The future of fintech recruitment

At the turn of 2020, no one could have predicted a pandemic that would send shockwaves across the global economy. In a particularly challenging year for start-ups, fintech companies have borne the brunt. Revolut, for example, went through a $500 million capital raise two months before coronavirus hit. Few people understand these challenges as well […]

Portfolio Piece
Agencies, Print Media
3rd January 2021

What does business development look like post COVID-19?

In an age where face-to-face communication is a luxury, business development is no easy task. Countless industries that have replied upon direct marketing, for example through networking meetings, trade shows and client entertainment, have ground to a halt. As with all marketing, resting on our laurels puts us at risk of strategic drift. Our competitors […]

Portfolio Piece
Agencies
3rd January 2021

The best free tools for content marketers

When it comes to budgeting, marketing is one of the most overlooked departments. Fifty-eight per cent of small businesses spend less than five hours per week on marketing. Twenty-eight per cent say they can’t afford it. We get it. Marketing is a luxury for some and most senior staff only want to see bottom lines. […]

Portfolio Piece
Agencies
3rd January 2021

How active learning supports a safe transition back into schools

Jon Smedley says physical learning is the only way to get students back on track. As if teaching primary school students wasn’t difficult enough, we now have the ‘new normal’ transition to contend with. Pupils around Britain are essentially starting again – relearning their social skills, while feeling the pressure to be on-track. For the […]

Portfolio Piece
Agencies, Print Media
3rd January 2021

Five tips for investing in tech on a budget

With so many options available to modern schools, how can management teams choose the best tech for their budgets? Winston Poyton shares his top tips. Any growing school will likely have big ambitions for improving efficiencies and student wellbeing. Whether we’re automating tasks or engaging with parents, tech has a huge role to play. What […]

Portfolio Piece
Agencies, Print Media
3rd January 2021

Case study: Pocklington Junior School

Reading is not only an essential life skill, but a gateway into a world of new experiences. With one in five children unable to read well by age 11, Britain’s primary schools are facing an overwhelming challenge. At Pocklington Junior School, their mission is to foster a reading culture among all students. With 267 pupils […]

Portfolio Piece
Print Media
3rd January 2021

Entrepreneur bio: Josh Levy

Josh Levy, CEO of Ultimate Finance The coveted role of board member in a FTSE 250 company is a daunting prospect. It’s even more daunting when you’ve landed it at 25 years old. Despite all preconceptions, this was the start of Josh Levy’s journey toward his current position, Chief Executive Officer of Ultimate Finance. The […]

Portfolio Piece
Print Media
3rd January 2021

Selling an idea: start-ups and raising capital

Amazon, Uber, Netflix: in an age where start-up culture has gained celebrity status, some 64 per cent of Britain’s workforce wants to set up their own business. Many start-up ideas are funded on bootstrapping alone, with the founders using their own cash to source materials and acquire customers. To take it beyond an idea, says […]

Portfolio Piece
Small Business Owners
26th July 2019

What’s next for Netflix?

With close to 150 million subscribers around the world, Netflix is a behemoth amongst streaming services, its limitless creativity cementing its success in the digital age. Launched in August 1997, when the average internet speed was an unthinkable 56kbps, Netflix started out as a DVD rental service. Today, it’s home to 256,000 titles, streams in […]

Portfolio Piece
Agencies, Small Business Owners
18th March 2019

Japanifying Jameson: targeting new markets with Irish brands

In one of the largest trade deals in history, the EU-Japan Economic Partnership Agreement was signed on July 17, 2018. Though the deal will not come into force until at least February 1 2019, it does present a wealth of opportunities for global trade. Reports reveal that the new trade agreement will account for one […]

Portfolio Piece
Agencies, Small Business Owners
21st February 2019

Five cultural misunderstandings to know before launching in Japan

In 2013, the Japanese government set about creating a three-pronged approach to break free of economic stagnation. Known colloquially as the “Abenomics” strategy, named after the incumbent prime minister, Shinzō Abe, the initiative has catalysed huge economic changes including almost 50 per cent lower unemployment, 2.5 million more women in work and a 53.7 JPY […]

Portfolio Piece
Small Business Owners
21st October 2018

The Impact of Digital On Mental Health

In July 2017, social networking sites were awash with the story of web developer Madalyn Parker, whose simple work email turned into a viral sensation overnight. The email in question informed Madalyn’s colleagues that she would be taking two days off to “focus on her mental health”. Rather than being admonished for her decision, Madalyn […]

Portfolio Piece
Small Business Owners
14th October 2018

Artificial Empathy: How Bots Are Leading the Way in Behavioural Health

It’s one of the most divisive developments in modern technology. Artificial intelligence, to some, is an ever-growing threat to our jobs and general wellbeing, a view buoyed by decades of science fiction literature forecasting impending doom. To others, AI is revolutionising present day industry, helping us to travel, shop and be more productive. But what […]

Portfolio Piece
Small Business Owners
9th August 2018

Closing the deal with live chat

How marketers can speed up the sale cycle They say you only get one chance to make a first impression. In the year 2000, the average human attention span was 12 seconds, dropping to 8 seconds in 2015. In internet terms, how we use those 8 (or often fewer) seconds can mean the difference between […]

Portfolio Piece
Agencies
24th July 2018

Micro Moments in a Mammoth Industry

On May 24, 2016, Google hosted its fourth annual Performance Summit – a conference aimed at sharing the latest in its innovations for Google Analytics and Google AdWords customers. In a continually evolving digital landscape, these events serve to address marketers, retailers and the general public about the latest developments to the search engine giant’s complex algorithms. […]

Portfolio Piece
Small Business Owners
2nd July 2018

How Britain’s homeless dogs are helping the most vulnerable people

The love and loyalty of a dog are two of the most rewarding elements of being a dog owner. For less fortunate individuals however, a dog is not just a companion, but a lifeline. Currently there are an estimated 100,000 dogs without homes in the UK. Some of these will be stray dogs, abandoned by […]

Portfolio Piece
Personal Work
25th June 2018

Les Mills International to Celebrate 25 Years of Body Pump

It’s a group exercise that’s taken the world by storm since its launch in the early 90s, and now, some 25 years later, Les Mills International is looking forward to launching Body Pump 100 on January 14. The internationally-acclaimed weight training program was devised by New Zealand-born athlete Philip Mills in 1990 and today can […]

Portfolio Piece
Small Business Owners
18th June 2018

Manufacturing Outlook 2017

Once again, the experts from The Manufacturers’ Organisation, joined by the team at BDO Manufacturing, have come together to produce their quarterly survey on the UK Manufacturing industry. The report has revealed some key insights into the UK’s varied Manufacturing sectors, with an enduring optimism in spite of economic uncertainty. With key considerations into output, […]

Portfolio Piece
Agencies, Small Business Owners
11th June 2018

Food Allergies in Dogs: How to Make Your Pup Feel Better!

What springs to mind when you hear the words: “food allergy”? Most likely, playground memories of school friends who couldn’t eat peanuts, or all of the gluten-free food we now see filling the shelves at the supermarket. It’s easy to forget however that man’s best friend can also suffer from food allergies. Whether he’s a […]