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19th March 2021

The COVID Age Is No Place For Viral Campaigns

Lessons from Twitter, Burger King and Ultravox A sleepy Sunday viewing of Britain’s Favourite 80s Songs left an indelible message in my head. While discussing the new wave discography of 1981, radio DJ Paul Gambaccini made a passing comment: Under normal circumstances, it would have been a runaway #1. But occasionally, a record for the […]

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Data, Updates
31st December 2020

The Takeaways from One Year of #Write52

There we have it – somehow, in what has been the longest and shortest year of our lives, 2020 is over. We’ve all learnt a lot this year and have embarked on our own projects. Here’s hoping you can gain something from this personal endeavour: #Write52. What is #Write52? If you’re not familiar with it, […]

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Industry
17th December 2020

Writing for SEO or Writing for Humans? The Constant Battle

Somewhere out there, hordes of SEO specialists are screaming at me: writing for Google and writing for humans are not mutually exclusive. If your content is good enough, they will say, then it should serve the purpose of keeping readers happy, and getting a thumbs up from search engines. But isn’t the quality of writing […]

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Industry
15th October 2020

Are Podcasts a Viable Form of Marketing?

In a shocking twist, I discovered this week that podcasts suffered a dramatic listener decline during lockdown. But we’re doing nothing all day. That can’t be right, can it? Figures vary, but Podnews.net tells us that, as the pandemic took hold, listener numbers were down by 20 per cent. Well, this is 2020, and nothing […]

Blog
Industry
13th August 2020

Is Your Content Really Worth It?

I’ll let you in on a little secret. I do not like the word ‘content’. Shocking, I know, considering it’s my livelihood, and I use it pretty often. Why the beef? The term ‘content’ is simply too catch-all: it makes me think of ‘contents’…you know, like E numbers in baked beans or the contents of […]

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Industry
22nd July 2020

This Is Why You Suck At Writing*

*and why you really, really don’t. If I had a penny for every time a client told me they had no confidence in their writing… Well, I’d have a lot. Don’t ask me to do maths. I’m a writer. While it’s not in my best interests to pat these people on the back, it does […]

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Industry
17th June 2020

Is 'Freelancer' a Dirty Word?

Owen Turner – United by Design Today is National Freelancers’ Day – a celebration of the finest self-employed talents out there, whose contributions make up some 5 million of the UK’s workforce. As a proud freelancer, I like to think I espouse good values. Professionalism, reliability, courtesy. Ask any other and you’ll doubtless hear the […]

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Industry
9th April 2020

What Has Lockdown Taught Us About Marketing?

These are unprecedented times. Now, more than ever…this too shall pass. Sick of hearing marketing speak? You’re not alone. While the ongoing COVID-19 crisis has taught us what we can do, i.e.: Live without going outside Make banana bread Not kill our partners… …it’s also taught us about marketing. I’m not going to echo what […]

Blog
Industry, Updates
16th January 2020

2019's Top 10 Content Hits

With 2020 well and truly underway, I’m feeling reflective. A new decade looms…no longer do I qualify for ’30 under 30′ lists or railcards, but I’m trying to see the positive. It’s been a fantastic decade for making headway with my content – here are just a few highlights from 2019. 10. Running the London […]

Blog
Industry
2nd January 2020

The UK’s Best Content Marketing Events for 2020

If there’s one lesson I learned in 2019, it’s that getting outdoors works. As a freelancer who openly types from the comfort of her own bed, it’s easy to feel isolated. This year, I’ve taken a look at the best content marketing events* all over the UK – some of which I’ve attended previously, some […]