The COVID Age Is No Place For Viral Campaigns
Lessons from Twitter, Burger King and Ultravox A sleepy Sunday viewing of Britain’s Favourite 80s Songs left an indelible message in my head. While discussing the new wave discography of 1981, radio DJ Paul Gambaccini made a passing comment:...
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The Takeaways from One Year of #Write52
There we have it – somehow, in what has been the longest and shortest year of our lives, 2020 is over. We’ve all learnt a lot this year and have embarked on our own projects. Here’s hoping you can...
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Writing for SEO or Writing for Humans? The Constant Battle
Somewhere out there, hordes of SEO specialists are screaming at me: writing for Google and writing for humans are not mutually exclusive. If your content is good enough, they will say, then it should serve the purpose of keeping...
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Are Podcasts a Viable Form of Marketing?
In a shocking twist, I discovered this week that podcasts suffered a dramatic listener decline during lockdown. But we’re doing nothing all day. That can’t be right, can it? Figures vary, but Podnews.net tells us that, as the pandemic...
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Is Your Content Really Worth It?
I’ll let you in on a little secret. I do not like the word ‘content’. Shocking, I know, considering it’s my livelihood, and I use it pretty often. Why the beef? The term ‘content’ is simply too catch-all: it...
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This Is Why You Suck At Writing*
*and why you really, really don’t. If I had a penny for every time a client told me they had no confidence in their writing… Well, I’d have a lot. Don’t ask me to do maths. I’m a writer....
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Is ‘Freelancer’ a Dirty Word?
Owen Turner – United by Design Today is National Freelancers’ Day – a celebration of the finest self-employed talents out there, whose contributions make up some 5 million of the UK’s workforce. As a proud freelancer, I like to...
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What Has Lockdown Taught Us About Marketing?
These are unprecedented times. Now, more than ever…this too shall pass. Sick of hearing marketing speak? You’re not alone. While the ongoing COVID-19 crisis has taught us what we can do, i.e.: Live without going outside Make banana bread...
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2019’s Top 10 Content Hits
With 2020 well and truly underway, I’m feeling reflective. A new decade looms…no longer do I qualify for ’30 under 30′ lists or railcards, but I’m trying to see the positive. It’s been a fantastic decade for making headway...
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The UK’s Best Content Marketing Events for 2020
If there’s one lesson I learned in 2019, it’s that getting outdoors works. As a freelancer who openly types from the comfort of her own bed, it’s easy to feel isolated. This year, I’ve taken a look at the...
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