The Takeaways from One Year of #Write52
There we have it – somehow, in what has been the longest and shortest year of our lives, 2020 is over. We’ve all learnt a lot this year and have embarked on our own projects. Here’s hoping you can...
Read more
Writing for SEO or Writing for Humans? The Constant Battle
Somewhere out there, hordes of SEO specialists are screaming at me: writing for Google and writing for humans are not mutually exclusive. If your content is good enough, they will say, then it should serve the purpose of keeping...
Read more
The Case for Camels: What Is Accessibility in Copy?
It was a cheeky homemade video that inspired this week’s #Write52 post on accessibility – among other things. While some laughed at my feeble Love Actually reconstruction, another remarked: “All I could read was ‘big kiss’! Sorry Katie!” In...
Read more
This Is Why You Suck At Writing*
*and why you really, really don’t. If I had a penny for every time a client told me they had no confidence in their writing… Well, I’d have a lot. Don’t ask me to do maths. I’m a writer....
Read more
Move Over, Content – Is User Experience Now King?
“A great user experience enables us to get more done. In contrast, a bad experience could stand in the way of finding valuable information on a page.” These wise words from Google signal a forthcoming algorithm shift, with user...
Read more
BrightonSEO…and One Very Long Run
I first came across BrightonSEO when the name came up at Leeds Digital Week. I remember thinking, if people are willing to commute from Leeds, it must be good. As it turns out, people fly in from all over...
Read more
Recent Comments