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presentation brightonseo
Blog
Updates
26th September 2021
Nailing Your Presentation Skills…as Told by BrightonSEO

If I had a pound for every presentation I’d watched at BrightonSEO this year…well, dear reader, I’d have 18 whole pounds. No fewer than 360 minutes did I spend scribbling on the topic of just about anything, including: Hiring sustainably Keyword research Content strategy Causal inference Google’s latest trickery… …and a whole lot more. You […]
katie lingo kiss
Blog
Data, Updates
31st December 2020
The Takeaways from One Year of #Write52

There we have it – somehow, in what has been the longest and shortest year of our lives, 2020 is over. We’ve all learnt a lot this year and have embarked on our own projects. Here’s hoping you can gain something from this personal endeavour: #Write52. What is #Write52? If you’re not familiar with it, […]
seo
Blog
Industry
17th December 2020
Writing for SEO or Writing for Humans? The Constant Battle

Somewhere out there, hordes of SEO specialists are screaming at me: writing for Google and writing for humans are not mutually exclusive. If your content is good enough, they will say, then it should serve the purpose of keeping readers happy, and getting a thumbs up from search engines. But isn’t the quality of writing […]
Accessibility in copy
Blog
Industry
2nd September 2020
The Case for Camels: What Is Accessibility in Copy?

It was a cheeky homemade video that inspired this week’s #Write52 post on accessibility – among other things. While some laughed at my feeble Love Actually reconstruction, another remarked: “All I could read was ‘big kiss’! Sorry Katie!” In hindsight, that was some pretty tiny copy. Not to mention some godawful handwriting. Either way, it […]
writing
Blog
Industry
22nd July 2020
This Is Why You Suck At Writing*

*and why you really, really don’t. If I had a penny for every time a client told me they had no confidence in their writing… Well, I’d have a lot. Don’t ask me to do maths. I’m a writer. While it’s not in my best interests to pat these people on the back, it does […]
Content or UX?
Blog
Industry, Updates
15th July 2020
Move Over, Content – Is User Experience Now King?

“A great user experience enables us to get more done. In contrast, a bad experience could stand in the way of finding valuable information on a page.” These wise words from Google signal a forthcoming algorithm shift, with user experience at the helm. This poses the question, then: Is user experience more important than content? […]
Photo by DAVID ILIFF. License: CC BY-SA 3.0
Blog
Industry, Updates
17th September 2019
BrightonSEO…and One Very Long Run

I first came across BrightonSEO when the name came up at Leeds Digital Week. I remember thinking, if people are willing to commute from Leeds, it must be good. As it turns out, people fly in from all over the world to attend. The event tagline is “a long way from a room above a […]