Nailing Your Presentation Skills…as Told by BrightonSEO
If I had a pound for every presentation I’d watched at BrightonSEO this year…well, dear reader, I’d have 18 whole pounds. No fewer than 360 minutes did I spend scribbling on the topic of just about anything, including: Hiring...
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The Takeaways from One Year of #Write52
There we have it – somehow, in what has been the longest and shortest year of our lives, 2020 is over. We’ve all learnt a lot this year and have embarked on our own projects. Here’s hoping you can...
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Writing for SEO or Writing for Humans? The Constant Battle
Somewhere out there, hordes of SEO specialists are screaming at me: writing for Google and writing for humans are not mutually exclusive. If your content is good enough, they will say, then it should serve the purpose of keeping...
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The Case for Camels: What Is Accessibility in Copy?
It was a cheeky homemade video that inspired this week’s #Write52 post on accessibility – among other things. While some laughed at my feeble Love Actually reconstruction, another remarked: “All I could read was ‘big kiss’! Sorry Katie!” In...
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This Is Why You Suck At Writing*
*and why you really, really don’t. If I had a penny for every time a client told me they had no confidence in their writing… Well, I’d have a lot. Don’t ask me to do maths. I’m a writer....
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Move Over, Content – Is User Experience Now King?
“A great user experience enables us to get more done. In contrast, a bad experience could stand in the way of finding valuable information on a page.” These wise words from Google signal a forthcoming algorithm shift, with user...
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BrightonSEO…and One Very Long Run
I first came across BrightonSEO when the name came up at Leeds Digital Week. I remember thinking, if people are willing to commute from Leeds, it must be good. As it turns out, people fly in from all over...
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