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17th December 2020

Writing for SEO or Writing for Humans? The Constant Battle

Somewhere out there, hordes of SEO specialists are screaming at me: writing for Google and writing for humans are not mutually exclusive. If your content is good enough, they will say, then it should serve the purpose of keeping readers happy, and getting a thumbs up from search engines. But isn’t the quality of writing […]

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Industry, Updates
15th July 2020

Move Over, Content – Is User Experience Now King?

“A great user experience enables us to get more done. In contrast, a bad experience could stand in the way of finding valuable information on a page.” These wise words from Google signal a forthcoming algorithm shift, with user experience at the helm. This poses the question, then: Is user experience more important than content? […]