content Archives - Katie Lingo

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Blog
Industry
13th August 2020

Is Your Content Really Worth It?

I’ll let you in on a little secret. I do not like the word ‘content’. Shocking, I know, considering it’s my livelihood, and I use it pretty often. Why the beef? The term ‘content’ is simply too catch-all: it makes me think of ‘contents’…you know, like E numbers in baked beans or the contents of […]

Blog
Industry
22nd July 2020

This Is Why You Suck At Writing*

*and why you really, really don’t. If I had a penny for every time a client told me they had no confidence in their writing… Well, I’d have a lot. Don’t ask me to do maths. I’m a writer. While it’s not in my best interests to pat these people on the back, it does […]

Blog
Data, Industry
24th April 2020

#HashtagWinning: The Secrets of LinkedIn Content Data

#HashtagWinning: The Secrets of LinkedIn Content Data Ever feel like you’re shouting and nobody’s listening? We don’t need a mountain of data to understand the ‘corona effect’ on our marketing. As a self-confessed LinkedIn junkie, I get a kick out of creating content. Sure, I use Twitter, Facebook and the ‘gram, but LinkedIn is the […]

Blog
Industry, Updates
16th January 2020

2019's Top 10 Content Hits

With 2020 well and truly underway, I’m feeling reflective. A new decade looms…no longer do I qualify for ’30 under 30′ lists or railcards, but I’m trying to see the positive. It’s been a fantastic decade for making headway with my content – here are just a few highlights from 2019. 10. Running the London […]