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Blog
Industry
4th June 2020
Personal Brand Versus Company Brand: What’s Best for You?

Creative agency LazenbyBrown. Source: Lazenbybrown.com America’s ongoing racial tensions have put the spotlight on the modern-day brand. Akin to the pandemic, brands have been lauded and vilified in equal measure for their response. Some have taken action, some have changed their social media, and some have stayed silent. This has proved a timely case study […]
Chloe travel blogger
Blog
Industry
28th May 2020
Is COVID-19 the End of Travel Blogging?

Image credit – @imjustagirl16 This time last week I had a very lively Zoom call with a travel client. I won’t reveal their identity, but I will say the obvious – times are hard. Thankfully, they’re a positive bunch and there is a palpable optimism among the team. In fact, the resounding message from the […]
Blog
Industry
15th May 2020
Baby, Baby - Do Children Make You a Better Marketer?

Confession time. I’m on the phone to a client. They tell me #lockdownlife is a nightmare with children. I react like this. via GIPHY How to respond? There’s the empathetic approach, of course. “Gosh, that must be so difficult for you. I can barely make toast without my cat interrupting.” Somehow, I don’t think a […]
humour
Blog
Industry
6th May 2020
Be a Clown: Why Humour Will Help Your Marketing

Let’s begin with a story. I hope you’ve got a sense of humour. Here I am in 2017 sporting a rather mucky outfit, featuring one very granny-esque sports bra. I didn’t expect anyone to see it that day. Why is my t-shirt tied around my crotch? Well. My friend asked me to take part in […]
LinkedIn engagement
Blog
Data, Industry
24th April 2020
#HashtagWinning: The Secrets of LinkedIn Content Data

#HashtagWinning: The Secrets of LinkedIn Content Data Ever feel like you’re shouting and nobody’s listening? We don’t need a mountain of data to understand the ‘corona effect’ on our marketing. As a self-confessed LinkedIn junkie, I get a kick out of creating content. Sure, I use Twitter, Facebook and the ‘gram, but LinkedIn is the […]
Marketing in a crisis
Blog
Industry
9th April 2020
What Has Lockdown Taught Us About Marketing?

These are unprecedented times. Now, more than ever…this too shall pass. Sick of hearing marketing speak? You’re not alone. While the ongoing COVID-19 crisis has taught us what we can do, i.e.: Live without going outside Make banana bread Not kill our partners… …it’s also taught us about marketing. I’m not going to echo what […]
Zoom spoof
Blog
Updates
1st April 2020
Creativity. The One Good Thing to Come from Corona.

They say necessity is the mother of invention. It seems, with our necessity to socialise, we’ve birthed a new wave of creativity in the digital age. Of course, the ever-changing situation feels bleak and precarious. Nobody knows how long this ‘lockdown’ is going to last, or how many job roles will be lost/changed forever. On […]
digital city expo
Blog
Industry
20th March 2020
The Digital City Expo 2020: Best Bits

In what will probably be my last social gathering for a while, I was thrilled to attend the Digital City Expo last week. Taking place at Manchester Central, the event played host to agencies, brands and telecoms companies, many of whom held talks on industry updates. Of course, the dreaded C-word saw some last-minute cancellations, […]
Mother's Day
Blog
Industry
5th March 2020
Empathy Marketing: Tactical Move or Big Risk?

A few things have inspired today’s post on empathy marketing. For one, it’s very loosely connected to International Women’s Day because it talks about mothers. (I didn’t want to do another ‘women who inspire me’ post – I did that last year and they remain largely the same.) Second was a very interesting, if not […]
Blog
Updates
28th February 2020
The More You Learn, the More You Earn?

“The more you learn, the more you earn,” says Warren Buffett. Or Frank Clark, if we’re to believe Goodreads. Either way – this week’s post is inspired by a little background project I’ve been doing. I’m not sure how to put this, so I’ll just be blunt. I have no qualifications in marketing. Run for […]
yorkshire marathon
Blog
Updates
21st February 2020
Not Another Marathon…

“I am NEVER doing that again!” she cried as she limped her way over to the non-alcoholic beer tent. Four hours and 57 minutes of activity later, she’d finished her first and only marathon. That didn’t last long. The silly rabbit then told one of her clients, a national charity, about the Yorkshire Marathon. She […]
katie award
Blog
Industry
14th February 2020
A Beginner's Guide to Writing Award Entries

Move over, Oscars. Award season is in full swing, and industry professionals far and wide are eagerly anticipating big wins. Something that’s come as a bit of a surprise to me is my apparent talent for writing award entries. I’m not just blowing my own trumpet: in the last six months alone, I’ve managed to […]
PR
Blog
Industry
9th February 2020
Top PR Moments of 2019

I have to be honest. Personal PR is something I’ve let fall by the wayside since I launched four years ago. A good SEO strategy would not be complete without considering PR. Firstly, we have the technical value of getting backlinks from relevant, trusted sites. On the slightly less measurable, but nevertheless important, side we […]
apprentice
Blog
Updates
5th February 2020
I've Been Invited Onto The Apprentice.

WHY do I do these things. Sorry for the clickbait title – I’ve been invited to audition for The Apprentice. Tomato, tomato. You might think I’m as fame-hungry as Katie Price when I tell you this isn’t the first TV show for which I’ve auditioned. In fact, it’s not even the first in the last […]
kl infographic
Blog
Updates
26th January 2020
Lessons Learned in 2019

A new decade. The year of Brexit. The roaring 20s. It sounds pretty overwhelming but, akin to the daunting transition into my 30s, it is just another year. In spite of personal challenges, 2019 was my most successful year yet. The above infographic pretty much sums up the last 12 months, but the salient points […]
Candle blog LinkedIn
Blog
Industry, Updates
16th January 2020
2019's Top 10 Content Hits

With 2020 well and truly underway, I’m feeling reflective. A new decade looms…no longer do I qualify for ’30 under 30′ lists or railcards, but I’m trying to see the positive. It’s been a fantastic decade for making headway with my content – here are just a few highlights from 2019. 10. Running the London […]
brightonseo
Blog
Industry
2nd January 2020
The UK’s Best Content Marketing Events for 2020

If there’s one lesson I learned in 2019, it’s that getting outdoors works. As a freelancer who openly types from the comfort of her own bed, it’s easy to feel isolated. This year, I’ve taken a look at the best content marketing events* all over the UK – some of which I’ve attended previously, some […]
York Business Week
Blog
Industry, Updates
5th November 2019
The Best York Business Week Events for Creatives

I love York Business Week. As a York-based creative, it’s easy to feel eclipsed by the sheer amount of talent in nearby Leeds. There are countless agencies, not to mention large-scale events like Search Leeds. Events like York Business Week showcase just how much this awe-inspiring city has to offer. We regularly top ‘best place […]
brighton seo
Blog
Industry, Updates
17th September 2019
BrightonSEO…and One Very Long Run

I first came across BrightonSEO when the name came up at Leeds Digital Week. I remember thinking, if people are willing to commute from Leeds, it must be good. As it turns out, people fly in from all over the world to attend. The event tagline is “a long way from a room above a […]
Would you pay for content?
Blog
Industry
2nd September 2019
Should We Expect Readers to Pay for Content?

There are no two ways about it. The media is changing. Blame the recession, blame social networking, blame the consumer – the facts are plain. A 2019 Wall Street Journal report revealed that 1,800 US newspapers had closed between 2004 and 2018. Here in Britain, the Express is no longer a threat to the Daily […]
google review
Blog
Updates
13th August 2019
My Slightly Less Exciting Coleen Scandal

Disclaimer: this article was written and saved as a draft. Following the Coleen Rooney “investigative journalism” scandal, I’ve decided to republish, but all references to names and some details have been removed. I’d like to tell you a story. A cautionary tale, if you like, about the perils of Google reviews. It all started when […]
reuters 2019
Blog
Industry
19th June 2019
The Reuters Digital News Report 2019: What's New?

In 2018, we looked at the findings from the Reuters Digital News Report. A lot has happened since then: we’ve missed the Brexit deadline and got a new prime minister to boot. The 2019 Digital News Report sees some overlapping themes from 2018. As ever, our faith in the media is waning, to the point […]
Blog
Updates
7th March 2019
Celebrating Women This International Women's Day

It’s an exciting time to be a woman. Everywhere we look, there are thousands of inspirational women challenging antiquated values and championing equality, whether they hold a position in politics or simply campaign for body positivity. There are too many awe-inspiring women to mention in one blog post alone, but if I had to choose, […]
If only...
Blog
Updates
12th January 2019
The Painfully British Awkwardness of Being a 'Posh Gym' Member

I admit it. I go to a posh gym. For my sins, I joined when I was 22, foolish, and without a mortgage or cat to support. The biggest draw was that I could drive there in 30 seconds. January is the time of year when everybody is harping on about “New Year, new me”. […]
Blog
Updates
29th December 2018
A Huge Thank You for 2018

As another year draws to a close, many of us are looking back with our 2018 “round-ups”. I decided to forgo the “traditional” highlight reel this year. Instead, I want to say thank you to everybody who has been involved. 2018 has been my most successful year to date, and would not have been possible […]
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